9780201748154

E-Commerce : Business, Technology and Society

by ;
  • ISBN13:

    9780201748154

  • ISBN10:

    0201748150

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 11/1/2001
  • Publisher: Addison-Wesley Pub Co (Sd)

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Summary

Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophisticated conceptual treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. A dynamic companion Web site, with original content provided by the authors, accompanies this book. This Web site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors prepare their classes, and help students become aware of research about e-commerce. Some features of this unprecedented Web site are: Editorials by the authors on e-commerce topics Timely reviews of the research literature organized by discipline and topic Interviews with e-commerce entrepreneurs and investors E-mail notification to registered subscribers of weekly developments in e-commerce Streaming video lectures for each chapter Streaming video technology and business applications stories Summaries of each chapter for test preparation Testing and diagnostic tools for students Interactive exercises and student Web-based projects

Table of Contents

The Revolution is Just Beginning
2(52)
Amazon.com, Before and After
3(15)
Insight on Technology: Spider Webs and Bow Ties
18(10)
Insight on Business: A Short History of Dot.com IPOs
28(12)
Insight on Society: Keeping Your Clickstream Private
40(3)
Case Study: Napster Rocked. But Was it Legal?
43(11)
E-Commerce Business Models and Concepts
54(52)
Kozmo Finally Crashes
55(20)
Insight on Technology: Google.com -- Searching for Profits
75(6)
Insight on Business -- e-Steel.com Breaks Its Mold
81(4)
Insight on Society -- Who's Calling: Wireless Privacy
85(11)
Case Study: Priceline.com -- Can This Business Model Be Saved?
96(10)
The Internet and World Wide Web: E -- Commerce Infrastructure
106(70)
Akamai Technologies: Speeding Internet Performance with Math
107(27)
Insight on Society: Yahoo! France -- Government Regulation of the Internet
134(7)
Insight on Business: Enkido -- A View of the Future of Networks
141(19)
Insight on Technology: ChatterBots at Work
160(6)
Case Study: Into Networks
166(10)
Building an E-Commerce Web Site
176(52)
Loudcloud: What is 100% Uptime Worth?
177(12)
Insight on Technology: What Boo Did Wrong
189(12)
Insight on Business: Small Town Doesn't Mean Small Business Anymore
201(15)
Insight on Social Issues: Web Site Accessibility for the Physically Challenged
216(2)
Case Study: REI -- A Homegrown Success Story
218(10)
Security and Encryption
228(52)
The Merchant Pays
229(15)
Insight on Social Issues: E-Signatures -- Bane or Boon to E-Commerce?
244(14)
Insight on Technology: Everlasting Security?
258(9)
Insight on Business: Tiger Teams -- Hiring Hackers to Locate Threats
267(4)
Case Study: Verisign -- The Web's Security Blanket
271(9)
E-Commerce Payment Systems
280(52)
PayPal: The Money's in the E-mail
281(13)
Insight on Society -- The Right to Shop
294(13)
Insight on Business -- Rocketcash.com
307(8)
Insight on Technology: Do You Take Wireless?
315(7)
Case Study: CheckFree -- On Top of Electronic Billing, for Now
322(10)
E-Commerce Marketing Concepts
332(78)
MyPoints.com: Loyalty and Brands
333(33)
Insight on Society: Should Web Bugs Be Illegal?
366(6)
Insight on Technology: Collaborative Filtering
372(25)
Insight on Business: Zoomerang.com
397(3)
Case Study: America Online
400(10)
E-Commerce Marketing Communications
410(33)
NextCard -- Effective Impressions
411(12)
Insight on Society: Targeting Children
423(5)
Insight on Business: Tiffany & Co.
428(9)
Insight on Technology: WebSideStory
437(6)
Case Study: Ad Bombs, Ambush Marketing, and Other Invasive Marketing Techniques Grow on the Internet
443

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