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E-commerce : Business, Technology, Society,9780136006459
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E-commerce : Business, Technology, Society

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Pub. Date:
Pearson College Div
List Price: $178.67


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This is the 4th edition with a publication date of 1/1/2009.
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This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Table of Contents

Introduction to E-commerce
The Revolution is Just Beginning
E-Commerce Business Models and Concepts
Technology Infrastructure for E-commerce
The Internet and World Wide Web: E-Commerce Infrastructure
Building an E-Commerce Web Site
Security and Payment
Business Concepts and Social Issues
E-Commerce Marketing Concepts
E-Commerce Marketing Communications
Ethical, Social, and Political Issues in E-Commerce
E-commerce in Action
Online Retailing and Services
Online Content and Media
Social Networks, Auctions, and Portals
B2B E-Commerce: Supply Chain Management and Collaborative Commerce
Table of Contents provided by Publisher. All Rights Reserved.

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