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E-Commerce: Business, Technology, Society, Case Book Update,9780321269379
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E-Commerce: Business, Technology, Society, Case Book Update

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Pub. Date:
Prentice Hall
List Price: $164.00
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Comprehensive, market-leading text designed for undergraduate and graduate business school students, this book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Table of Contents

Introduction to E-commerce
The Revolution is Just Beginning
E-commerce Business Models and Concepts
Technology Infrstructure for E-commerce
The Internet and World Wide Web: E-Commerce Infrastructure
Building an E-commerce Web Site
Security and Encryption
E-Commerce Payment Systems
Business Concepts and Social Issues
E-commerce Marketing Concepts
E-commerce Marketing Communications
Social, Legal and Ethical Issues in E-commerce
E-commerce in Action
Retailing on the Web
Online Service Industries
B2B E-commerce Supply Chain Management and Collaborative Commerce
Auctions, Portals and Communities
Online Content Providers: Digital Media
Table of Contents provided by Publisher. All Rights Reserved.

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