CART

(0) items

E-Commerce Essentials,9780133544985
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

E-Commerce Essentials

by ;
Edition:
1st
ISBN13:

9780133544985

ISBN10:
0133544982
Format:
Paperback
Pub. Date:
10/1/2013
Publisher(s):
Prentice Hall

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 10/1/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Summary

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

Table of Contents

1: The Revolution Continues

2: E-commerce Business Models and Concepts

3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5: E-commerce Security and Payment Systems

6: E-commerce Marketing and Advertising Concepts.

7: Ethical, Social, and Political Issues in E-commerce

8: Online Retailing and Services

9: Online Content and Media

10: Social Networks, Auctions, and Portals

11: B2B E-commerce: Supply Chain Management and Collaborative Commerce



Please wait while the item is added to your cart...