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|Rectangular Milk Cartons and Cylindrical Soda Cans: The Economics of Product Design||p. 13|
|Free Peanuts and Expensive Batteries: Supply and Demand in Action||p. 29|
|Why Equally Talented Workers Often Earn Different Salaries and Other Mysteries of the World of Work||p. 51|
|Why Some Buyers Pay More Than Others: The Economics of Discount Pricing||p. 71|
|Arms Races and the Tragedy of the Commons||p. 93|
|The Myth of Ownership||p. 109|
|Decoding Marketplace Signals||p. 133|
|The Economic Naturalist Hits the Road||p. 149|
|Psychology Meets Economics||p. 163|
|The Informal Market for Personal Relationships||p. 183|
|Two Originals||p. 197|
|Parting Thoughts||p. 201|
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