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Douglas Allen is the Burnaby Mountain Professor of economics at Simon Fraser University in Burnaby, B.C., where he earned his undergraduate degree. He has a PhD in economics from the University of Washington, and is the author of four books and numerous articles.
CHAPTER 1: Introduction . . . . . . . . . . . . . . . . . . . . . . 1
What isEconomics? . . . . . . . . . . . . . . . . . . . . . . 3
TheEconomicWay ofThinking . . . . . . . . . . . . . . . . . 4
EconomicPrinciples . . . . . . . . . . . . . . . . . . . . . . 12
The SevenIdeas . . . . . . . . . . . . . . . . . . . . . . . . 13
TheRoadmap . . . . . . . . . . . . . . . . . . . . . . . . . 14
PART I : EXCHANGE AND PRODUCTION . . . . . . . . . . . . . . 19
CHAPTER 2:Maximization . . . . . . . . . . . . . . . . . . . . . . 20
Scarcity . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Equilibrium . . . . . . . . . . . . . . . . . . . . . . . . . . 23
WhyBelieveinMaximization? . . . . . . . . . . . . . . . . . . 30
ThePanglossianDilemma . . . . . . . . . . . . . . . . . . . . 32
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
CHAPTER 3 : Substitution . . . . . . . . . . . . . . . . . . . . . . 40
Trade-offs areEverywhere . . . . . . . . . . . . . . . . . . . . 42
The Fallacy of Priority in Consumption . . . . . . . . . . . . . . 43
Marginal Value . . . . . . . . . . . . . . . . . . . . . . . . . 44
Exchange . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Appendix: Mapping Preferences . . . . . . . . . . . . . . . . . 55
CHAPTER 4:The Law of Demand . . . . . . . . . . . . . . . . . . . 58
Diminishing Marginal Value . . . . . . . . . . . . . . . . . . . 58
(Real) Income and (Relative)Prices . . . . . . . . . . . . . . . . 59
TheLawofDemand . . . . . . . . . . . . . . . . . . . . . . 63
TheLawofDemand isEverywhere . . . . . . . . . . . . . . . . 65
Direct, but Objectionable Examples of the Law of Demand . . . . . . 69
IndirectEvidencefor theLawofDemand . . . . . . . . . . . . . 71
TotalValue vsMarginalValue . . . . . . . . . . . . . . . . . . 74
TotalExpenditure andConsumer’sSurplus . . . . . . . . . . . . . 77
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Appendix: Deriving aDemandCurve . . . . . . . . . . . . . . . 94
CHAPTER 5:TechyIssues ofDemand . . . . . . . . . . . . . . . . . 102
Changes inDemand . . . . . . . . . . . . . . . . . . . . . . . 102
Changes inQuantityDemanded . . . . . . . . . . . . . . . . . 105
Elasticity . . . . . . . . . . . . . . . . . . . . . . . . . . . 106
ElasticityMiscellany . . . . . . . . . . . . . . . . . . . . . . 111
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
Appendix: ArithmeticIssues . . . . . . . . . . . . . . . . . . . 131
CHAPTER 6:ExchangeWithoutProduction . . . . . . . . . . . . . . 135
TradewithJustTwoPeople . . . . . . . . . . . . . . . . . . . 135
DeterminingPricewithTwoPeople . . . . . . . . . . . . . . . . 137
Market Demand and Supply Curves . . . . . . . . . . . . . . . . 140
UnitDemandCurves (ASpecialCase) . . . . . . . . . . . . . . . 142
Market Supply . . . . . . . . . . . . . . . . . . . . . . . . . 143
Exchange with Market Demand and Supply . . . . . . . . . . . . 146
Applications . . . . . . . . . . . . . . . . . . . . . . . . . . 148
Prelude ofThingsToCome . . . . . . . . . . . . . . . . . . . 150
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 152
CHAPTER 7:CostAndComparativeAdvantage . . . . . . . . . . . . . 163
What isCost? . . . . . . . . . . . . . . . . . . . . . . . . . 163
AddingUpCosts . . . . . . . . . . . . . . . . . . . . . . . . 164
Costs andBads . . . . . . . . . . . . . . . . . . . . . . . . 165
Sunk, Avoidable, Fixed, and Variable Costs. . . . . . . . . . . . . 166
ComparativeAdvantage . . . . . . . . . . . . . . . . . . . . . 167
TheGains fromSpecialization . . . . . . . . . . . . . . . . . . 170
ComparativeAdvantage andMarginalCostCurves . . . . . . . . . 171
Marginal Costs and the Supply Curve. . . . . . . . . . . . . . . . 173
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
CHAPTER 8:ProductionwithDiminishingMarginalProducts . . . . . . . 192
TheProductionFunction . . . . . . . . . . . . . . . . . . . . 192
MarginalProducts and theDemandfor Labor . . . . . . . . . . . 197
MarginalCostsAgain . . . . . . . . . . . . . . . . . . . . . . 202
AverageCostCurves . . . . . . . . . . . . . . . . . . . . . . 204
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 208
Appendix: DerivingCostCurves . . . . . . . . . . . . . . . . . 219
CHAPTER 9 : The Competitive Firm and Market Supply Curves . . . . . . 224
TheProfitMaximizingLevel ofOutput . . . . . . . . . . . . . . 226
Profits of theFirm . . . . . . . . . . . . . . . . . . . . . . . 231
The Market Supply Curve . . . . . . . . . . . . . . . . . . . . 236
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 238
CHAPTER 10:Applicationsof theNeoclassicalModel . . . . . . . . . . . 251
Market Equilibrium . . . . . . . . . . . . . . . . . . . . . . . 251
Shifts in Supply and Demand . . . . . . . . . . . . . . . . . . . 252
TradeOneMoreTime . . . . . . . . . . . . . . . . . . . . . . 258
Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
Quotas inAgriculture . . . . . . . . . . . . . . . . . . . . . . 265
WarmHouses inColdClimates . . . . . . . . . . . . . . . . . . 267
CriminalBehavior . . . . . . . . . . . . . . . . . . . . . . . 269
TheMarriageMarket . . . . . . . . . . . . . . . . . . . . . . 272
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 274
PART II : EXTENSIONS OF THE NEOCLASSICAL MODEL . . . . . . 291
CHAPTER 11:ChoiceOverTime and the InterestRate . . . . . . . . . . 292
The InterestRate . . . . . . . . . . . . . . . . . . . . . . . . 292
TheValue ofDurableGoods . . . . . . . . . . . . . . . . . . . 293
PresentValues . . . . . . . . . . . . . . . . . . . . . . . . . 295
The Equilibrium Interest Rate . . . . . . . . . . . . . . . . . . 306
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 307
CHAPTER 12: LaborMarkets . . . . . . . . . . . . . . . . . . . . . 321
TheDemandfor Labor . . . . . . . . . . . . . . . . . . . . . 321
The Supply of Labor . . . . . . . . . . . . . . . . . . . . . . 323
TheMarket for Labor Services . . . . . . . . . . . . . . . . . . 324
IncomeDifferences . . . . . . . . . . . . . . . . . . . . . . . 325
Prostitution . . . . . . . . . . . . . . . . . . . . . . . . . . 330
Unions andMinimumWages . . . . . . . . . . . . . . . . . . . 331
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
CHAPTER 13: PriceSearching . . . . . . . . . . . . . . . . . . . . . 342
Facing aDownward SlopingDemandCurve . . . . . . . . . . . . 342
MarginalRevenueCurve . . . . . . . . . . . . . . . . . . . . . 344
The Price Searching Equilibrium . . . . . . . . . . . . . . . . . 346
PriceDiscriminationandOtherPricingPractices . . . . . . . . . . 348
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 362
CHAPTER 14 : Game Theory, Collusion, and Competition Policy . . . . . . 379
SimpleGameTheory: InteractionsWithOthers . . . . . . . . . . . 379
DominatedandDominant Strategies . . . . . . . . . . . . . . . 381
TheEvolutionofCooperation . . . . . . . . . . . . . . . . . . 384
Theology andGameTheory . . . . . . . . . . . . . . . . . . . 386
The IncentivetoColludeForFirms . . . . . . . . . . . . . . . . 389
TheProblemofCollusion . . . . . . . . . . . . . . . . . . . . 390
Conditions forCollusion . . . . . . . . . . . . . . . . . . . . . 391
CompetitionPolicy . . . . . . . . . . . . . . . . . . . . . . . 394
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 397
PART III : THE ORGANIZATION OF MARKETS AND INSTITUTIONS . 409
CHAPTER 15 : Economic Property Rights and Transaction Costs . . . . . . 410
TheCoaseTheorem . . . . . . . . . . . . . . . . . . . . . . . 411
No-FaultDivorce and theCoaseTheorem . . . . . . . . . . . . . 413
What areTransactionCosts? . . . . . . . . . . . . . . . . . . . 415
Backto theCoase Theorem . . . . . . . . . . . . . . . . . . . 419
WhatCausesTransactionCosts . . . . . . . . . . . . . . . . . 421
Private Property, Common Property, and Open Access . . . . . . . . 423
TheOptimalValue of anAsset . . . . . . . . . . . . . . . . . . 428
SomeFinalThoughts onEfficiency . . . . . . . . . . . . . . . . 434
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 436
CHAPTER 16:TheEconomics ofOrganization: Firms . . . . . . . . . . 448
TheFalseDichotomyof FirmsandMarkets . . . . . . . . . . . . 448
TheNature of theFirm . . . . . . . . . . . . . . . . . . . . . 450
TheNature of theFarm . . . . . . . . . . . . . . . . . . . . . 451
The Success of the British Navy . . . . . . . . . . . . . . . . . 455
ThePurchase SystemintheBritishArmy . . . . . . . . . . . . . 458
Franchisingand theBigMac . . . . . . . . . . . . . . . . . . . 46
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 463
CHAPTER 17 : The Economics of Organization: Contracts and Markets . . . 470
ContractChoice inFarmLand Leases . . . . . . . . . . . . . . . 470
MarketEnforcedQualityControl . . . . . . . . . . . . . . . . . 474
Signals ofQualityType . . . . . . . . . . . . . . . . . . . . . 477
Screeningand theDuel ofHonor . . . . . . . . . . . . . . . . . 479
Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . 481
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