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Table of Contents
|Managers and Economics|
|Demand, Supply, and Equilibrium Prices|
|Economic Model of Consumer Choice|
|Techniques for Understanding Consumer Demand and Behavior|
|Production and Cost Analysis in the Short Run|
|Production and Cost Analysis in the Long Run|
|Market Structure: Perfect Competition|
|Market Structure: Monopoly and Monopolistic Competition|
|Market Structure: Oligopoly|
|Data Sources for Firm and Industry Analysis (on Web site)|
|Pricing Strategies for the Firm|
|Measuring Macroeconomic Activity|
|Data Sources for Measuring Aggregate Economic Activity|
|Spending by Individuals, Firms, and Governments on Real Goods and Services|
|Numerical Example of Equilibrium and the Multiplier|
|Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve|
|The Role of Money in the Macro Economy|
|Monetary Tools and the Market for Bank Reserves|
|Deriving the LM Curve|
|The Aggregate Model of the Macro Economy|
|Specific and General Equations for the Aggregate Macro Model|
|International and Balance of Payments Issues in the Macro Economy|
|Specific and General Equations for the Balance of Payments|
|Integration of the Frameworks 488|
|Combining Micro and Macro Analysis for Managerial Decision Making|
|Table of Contents provided by Publisher. All Rights Reserved.|