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cheaptextbook February 22, 2011
Great book for anyone thinking about going into any business career. Mostly for managers but this book will help anyone. What I love the most about this book is the price. The cheapest price I was able to find.
Economics for Managers: stars based on 1 user reviews.
Economics for Managerspresents the fundamental ideas of microeconomics and macroeconomics and then integrates them from amanagerial decision-making perspectivein a framework that can be used by any manager, executive or decision-maker. To be competitive in todayrs"s business environment, managers must understand how economic forces affect their business and what must be considered when making business decisions. This is the only book that provides a thorough and applied understanding of both micro- and macroeconomic concepts to the non-economics based reader. The second edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples. Managers and Economics; Demand, Supply, and Equilibrium Prices; Demand Elasticities ; Techniques for Understanding Consumer Demand and Behavior; Production and Cost Analysis in the Short Run; Production and Cost Analysis in the Long Run; Market Structure: Perfect Competition; Market Structure: Monopoly and Monopolistic Competition; Market Structure: Oligopoly; Pricing Strategies for the Firm; Measuring Macroeconomic Activity ; Spending by Individuals, Firms, and Governments on Real Goods and Services; The Role of Money in the Macro Economy; The Aggregate Model of the Macro Economy; International and Balance of Payments Issues in the Macro Economy; Combining Micro and Macro Analysis for Managerial Decision Making MARKET: For managers and executives with a basic foundation of micro- and macroeconomic concepts who would like to improve their core understanding of these principles in order to apply them from a managerial perspective.
Table of Contents
|Managers and Economics|
|Demand, Supply, and Equilibrium Prices|
|Economic Model of Consumer Choice|
|Techniques for Understanding Consumer Demand and Behavior|
|Production and Cost Analysis in the Short Run|
|Production and Cost Analysis in the Long Run|
|Market Structure: Perfect Competition|
|Market Structure: Monopoly and Monopolistic Competition|
|Market Structure: Oligopoly|
|Data Sources for Firm and Industry Analysis (on Web site)|
|Pricing Strategies for the Firm|
|Measuring Macroeconomic Activity|
|Data Sources for Measuring Aggregate Economic Activity|
|Spending by Individuals, Firms, and Governments on Real Goods and Services|
|Numerical Example of Equilibrium and the Multiplier|
|Algebraic Derivation of the Aggregate Expenditure Function and the IS Curve|
|The Role of Money in the Macro Economy|
|Monetary Tools and the Market for Bank Reserves|
|Deriving the LM Curve|
|The Aggregate Model of the Macro Economy|
|Specific and General Equations for the Aggregate Macro Model|
|International and Balance of Payments Issues in the Macro Economy|
|Specific and General Equations for the Balance of Payments|
|Integration of the Frameworks 488|
|Combining Micro and Macro Analysis for Managerial Decision Making|
|Table of Contents provided by Publisher. All Rights Reserved.|