Economics and MyEconLab and EBook 2-Sem Student Access Package

by Hubbard, Glenn; O'Brien, Anthony P

• ISBN13: 9780135020234
• ISBN10: 0135020239
• Edition: 2nd
• Format: Package
• Copyright: 2008-01-01
• Publisher: Pearson College Div

Summary

Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills. In-depth coverage of economics with particular focus on Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis. MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.

Table of Contents

Introduction

Economics: Foundations and Models

Appendix: Using Graphs and Formulas

Tradeoffs, Comparative Advantage, and the Market System

Where Prices Come From: The Interaction of Demand & Supply

Economic Efficiency, Government Price Setting, and Taxes

Appendix: Calculating Consumer Surplus and Producer Surplus

Markets in Action

Externalities, Environmental Policy, and Public Goods

Elasticity: The Responsiveness of Demand and Supply

Firms in the Domestic & International Economies

Firms, the Stock Market, and Corporate Governance

Appendix: Tools to Analyze Firms' Financial Information

Comparative Advantage and the Gains from International Trade

Appendix: Multinational Firms

Microeconomic Foundations: Consumers and Firms

Consumer Choice & Behavioral Economics

Appendix: Indifference Curves

Production, Technology, and Costs

Appendix: Isoquants and Isocosts

Market Structure and Firm Strategy

Firms in Perfectly Competitive Markets

Monopolistic Competition: The Competitive Model in a More Realistic Setting

Oligopoly: Firms in Less Competitive Markets

Monopoly and Antitrust Policy

Pricing Strategy

Markets for Factors of Production

The Markets for Labor and Other Factors of Production

Information, Taxes, and the Distribution of Income

The Economics of Information

Public Choice, Taxes, and the Distribution of Income

Macroeconomic Foundations and Long-Run Growth

GDP: Measuring Total Production and Income

Unemployment & Inflation

Business Cycles, the Financial System, and Economic Growth

Long-Run Growth: Sources & Policies

Short-Run Fluctuations

Output & Expenditure in the Short Run

Appendix: The Algebra of Macroeconomic Equilibrium

AD/AS Analysis

Appendix: Schools of Macro Thought

Monetary and Fiscal Policy

Money, Banks, and the Federal Reserve System

Monetary Policy

Fiscal Policy

Inflation, Unemployment, & Federal Reserve Policy

The International Economy

Macroeconomics in an Open Economy

The International Financial System

Table of Contents provided by Publisher. All Rights Reserved.