More New and Used
from Private Sellers
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 5th edition with a publication date of 1/1/2007.
What is included with this book?
- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts.Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes).For economists, financial analysts and other finance professionals.
Table of Contents
|Introduction and Key Principles||p. 1|
|Introduction: What Is Economics?||p. 1|
|Key Principles of Economics||p. 23|
|Markets and Government in the Global Economy||p. 41|
|Supply, Demand, and Market Equilibrium||p. 63|
|A Closer Look at Supply and Demand||p. 95|
|Elasticity: A Measure of Responsiveness||p. 95|
|Market Efficiency and Government Intervention||p. 119|
|Consumer Choice||p. 145|
|Market Structures and Pricing||p. 163|
|Production and Cost||p. 163|
|Perfect Competition: Short Run and Long Run||p. 187|
|Entry and Monopolistic Competition||p. 235|
|Oligopoly and Strategic Behavior||p. 251|
|Using Market Power: Price Discrimination and Advertising||p. 277|
|Controlling Market Power: Antitrust Policy and Deregulation||p. 293|
|Spillovers and Information||p. 311|
|Imperfect Information and Disappearing Markets||p. 311|
|Public Goods, Taxes, and Public Choice||p. 329|
|Environmental Policy||p. 349|
|The Labor Market and Economic Challenges||p. 371|
|The Labor Market||p. 371|
|Economic Challenges: Poverty, Aging, and Health Care||p. 399|
|The Basic Concepts in Macroeconomics||p. 417|
|Measuring a Nation's Production and Income||p. 417|
|Unemployment and Inflation||p. 437|
|The Economy in the Long Run||p. 453|
|Classical Economics: The Economy at Full Employment||p. 453|
|Why Do Economies Grow?||p. 475|
|Economic Fluctuations||p. 501|
|Aggregate Demand and Aggregate Supply||p. 501|
|Keynesian Economics and Fiscal Policy||p. 521|
|Investment and Financial Intermediation||p. 553|
|Money, Banking, and Monetary Policy||p. 571|
|Money, the Banking System, and the Federal Reserve||p. 571|
|Monetary Policy in the Short Run||p. 591|
|Inflation, Unemployment, and Economic Policy||p. 611|
|From the Short Run to the Long Run||p. 611|
|The Dynamics of Inflation and Unemployment||p. 629|
|Current Issues in Macroeconomic Policy||p. 651|
|The International Economy||p. 669|
|International Trade and Public Policy||p. 669|
|The World of International Finance||p. 691|
|Answers to Odd Numbered Problems and Discussion Questions||p. 1|
|Photo Credits||p. 1|
|Table of Contents provided by Syndetics. All Rights Reserved.|