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Economics: Principles, Applications and Tools plus MyEconLab  Student Access Kit,9780138016739
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Economics: Principles, Applications and Tools plus MyEconLab Student Access Kit

by ; ;
Edition:
6th
ISBN13:

9780138016739

ISBN10:
0138016739
Format:
Package
Pub. Date:
1/1/2010
Publisher(s):
Prentice Hall

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Summary

This modern, Micro first book has a strong foundation in demand and supply. Its thoughtful coverage of change in demand vs. change in quantity demanded (also in supply coverage) enables readers to better visualize and truly understand the difference between these 2 fundamental concepts. Its hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.


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