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Economics of Strategy, 5th Editionby David Besanko (Northwestern University); David Dranove (Northwestern University); Mark Shanley (University of Illinois at Chicago ); Scott Schaefer (University of Utah)
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Table of Contents
|Introduction. Strategy and Economics|
|Economic Foundations of Strategy|
|Basic Microeconomic Principles|
|Economies of Scale and Scope|
|Agency and Coordination|
|The Power of Principles - An Historical Perspective|
|The Vertical Boundaries of the Firm|
|Organizing Vertical Boundaries: Vertical Integration and Its Alternatives|
|Market and Competitive Analysis|
|Competitors and Competition|
|The Dynamics of Pricing Rivalry|
|Entry and Exit|
|Strategic Position and Dynamics|
|Strategic Positioning for Competitive Advantage|
|Sustaining Competitive Advantage|
|The Origins of Competitive Advantage: Innovation, Evolution, and Environment|
|Performance Measurement and Incentives in Firms|
|Strategy and Structure|
|Environment, Power, and Culture|
|Table of Contents provided by Publisher. All Rights Reserved.|