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Educational Research Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Enhanced Pearson eText -- Access Card,9780133570083
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Educational Research Planning, Conducting, and Evaluating Quantitative and Qualitative Research, Enhanced Pearson eText -- Access Card



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A practical, step-by-step core research text that balances coverage of qualitative and quantitative methods


Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research offers a truly balanced, inclusive, and integrated overview of the field as it currently stands. This text provides thorough coverage of the methods and procedures used in quantitative, qualitative, and mixed-methods research. It helps students learn how to begin to conduct research and see a project through preparation of a manuscript, and it also helps students learn how to read and evaluate research reports. The Enhanced Pearson eText features interactive learning modules and assessments.


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This access code card provides access to the new Enhanced Pearson eText, a rich, interactive learning environment designed to improve student mastery of content. The Enhanced Pearson eText is:

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Author Biography

John W. Creswell is a Professor of Educational Psychology at the University of Nebraska-Lincoln.  He held the Clifton Institute Endowed Professor Chair for five years, and for the last five years he has served as a co-director at the Office of Qualitative and Mixed Methods Research.  He has held positions as Senior Fulbright Scholar (South Africa, 2008, and Thailand, 2012), as a consultant in the health services research area for the Veterans Administration, as Visiting Professor at Harvard’s School of Public Health, and as Adjunct Professor of Family Medicine at the University of Michigan, among others.  In addition to his teaching, he has authored numerous articles and books on mixed methods research, qualitative methodology, and general research design, and was the founding Co-Editor for the Journal of Mixed Methods Research.  In 2014, Dr. Creswell will be awarded an honorary doctorate from the University of Pretoria in South Africa.

Table of Contents

Part I  An Introduction to Educational Research  

Chapter 1  The Process of Conducting Research Using Quantitative and Qualitative Approaches  


Part II  The Steps in the Process of Research  

Chapter 2   Identifying a Research Problem  

Chapter 3   Reviewing the Literature  

Chapter 4   Specifying a Purpose and Research Questions or Hypotheses  

Chapter 5   Collecting Quantitative Data  

Chapter 6   Analyzing and Interpreting Quantitative Data  

Chapter 7   Collecting Qualitative Data  

Chapter 8   Analyzing and Interpreting Qualitative Data  

Chapter 9   Reporting and Evaluating Research  


Part III  Research Designs  

Chapter 10 Experimental Designs  

Chapter 11 Correlational Designs  

Chapter 12 Survey Designs  

Chapter 13 Grounded Theory Designs  

Chapter 14 Ethnographic Designs  

Chapter 15 Narrative Research Designs  

Chapter 16 Mixed Methods Designs  

Chapter 17 Action Research Designs  

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