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This is the 11th edition with a publication date of 2/21/2007.
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- The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention -- and promote more effective communication skills.
Table of Contents
|Principles of Communication||p. 1|
|Partners for Effective Communication||p. 2|
|The Communication Cycle|
|The Communication-by-Objectives Approach|
|The Six Cs of Effective Messages||p. 31|
|The Communication-by-Objectives Approach||p. 71|
|Plan a Message|
|Compose a Draft|
|Complete a Message|
|Communication and Technology||p. 105|
|Communicating the Written Word|
|Communicating the Spoken Word|
|Conferencing Technology and Voice Recognition|
|Effective Message Applications||p. 141|
|Good News and Neutral News Messages||p. 142|
|The Good News Strategy|
|Good News and Neutral News Applications|
|Bad News Messages||p. 177|
|The Bad News Strategy|
|Bad News Applications|
|Persuasive Messages||p. 205|
|The Persuasive Strategy|
|Job Searches, Resumes, and Cover Letters||p. 249|
|The Job Search|
|The Persuasive Cover Letter|
|Applications, Interviews, and Follow-Up Messages||p. 295|
|Additional Employment Messages|
|Visuals and Presentations||p. 327|
|Reports, Proposals, and Instructions for the Workplace||p. 355|
|Reference Guide||p. RG-1|
|Format Guide||p. FG-1|
|Table of Contents provided by Ingram. All Rights Reserved.|