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Effective Communication For Colleges

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Cengage Learning
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This is the 11th edition with a publication date of 2/21/2007.
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Simply put, this new edition is power packed with just the right learning tools. Each chapter of EFFECTIVE COMMUNICATION FOR COLLEGES (ECC), 11e, includes features that enhance learning and retention -- and promote more effective communication skills.

Table of Contents

Prefacep. iii
Principles of Communicationp. 1
Partners for Effective Communicationp. 2
The Communication Cycle
The Communication-by-Objectives Approach
The Six Cs of Effective Messagesp. 31
The Communication-by-Objectives Approachp. 71
Plan a Message
Compose a Draft
Complete a Message
Communication and Technologyp. 105
The Internet
Communicating the Written Word
Communicating the Spoken Word
Conferencing Technology and Voice Recognition
Effective Message Applicationsp. 141
Good News and Neutral News Messagesp. 142
The Good News Strategy
Good News and Neutral News Applications
Bad News Messagesp. 177
The Bad News Strategy
Bad News Applications
Persuasive Messagesp. 205
The Persuasive Strategy
Persuasive Applications
Job Searches, Resumes, and Cover Lettersp. 249
The Job Search
The Resume
The Persuasive Cover Letter
Applications, Interviews, and Follow-Up Messagesp. 295
Employment Applications
Employment Interviews
Additional Employment Messages
Visuals and Presentationsp. 327
Spoken Presentations
Reports, Proposals, and Instructions for the Workplacep. 355
Report Overview
Formal Reports
Informal Reports
Reference Guidep. RG-1
Format Guidep. FG-1
Referencesp. R-1
Indexp. I-1
Table of Contents provided by Ingram. All Rights Reserved.

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