Effective Communication for Colleges

by BRANTLEY/MILLER

• ISBN13: 9780538724579
• ISBN10: 0538724579
• Edition: 9th
• Format: Paperback
• Copyright: 2001-07-13
• Publisher: South-Western College Pub

Summary

Updated with the most current trends in the workplace this text continues to provide its proven process approach. With updated and enhanced chapters on technology, short reports, interviewing skills, customer communication, visual/graphics presentations and technical communication, the reader can prepare effective workplace correspondence for our expanding technology-driven world.

Table of Contents

Preface	iii
PART 1
Partners for Effective Communication	2	(25)
The Communication Cycle	3	(14)
The Communication-by-Objectives Approach	17	(10)
Exercises 1-1 to 1-7	19	(3)
Internet Challenges 1-1 to 1-2	22	(1)
Case Studies 1-1 to 1-2	23	(2)
Communication Skills Development 1	25	(2)
The Six Cs of Effective Messages	27	(38)
Courtesy	28	(4)
Clarity	32	(4)
Conciseness	36	(4)
Concreteness	40	(4)
Correctness	44	(4)
Completeness	48	(17)
Exercises 2-1 to 2-11	51	(10)
Internet Challenges 2-1 to 2-2	61	(1)
Case Studies 2-1 to 2-2	62	(1)
Communication Skills Development 2	63	(2)
The Communication-by-Objectives Approach	65	(32)
Plan a Message	66	(6)
Compose a Draft	72	(7)
Complete a Message	79	(18)
Exercises 3-1 to 3-7	85	(6)
Internet Challenges 3-1 to 3-2	91	(1)
Case Studies 3-1 to 3-2	92	(3)
Communication Skills Development 3	95	(2)
Communication and Electronic Technology	97	(31)
The Internet	98	(3)
Communicating the Written Word	101	(12)
Communicating the Spoken Word	113	(15)
Exercises 4-1 to 4-9	119	(3)
Internet Challenges 4-1 to 4-2	122	(1)
Case Studies 4-1 to 4-2	123	(2)
Communication Skills Development 4	125	(3)
PART 2
Good News and Neutral News Messages	128	(31)
The Good News Strategy	129	(7)
Good News and Neutral News Applications	136	(23)
Exercises 5-1 to 5-2	149	(1)
Internet Challenges 5-1 to 5-3	150	(1)
Case Studies 5-1 to 5-10	151	(6)
Communication Skills Development 5	157	(2)
Bad News Messages	159	(22)
The Bad News Strategy	160	(5)
Bad News Applications	165	(16)
Exercises 6-1 to 6-2	173	(2)
Internet Challenges 6-1 to 6-3	175	(1)
Case Studies 6-1 to 6-4	176	(3)
Communication Skills Development 6	179	(2)
Persuasive Messages	181	(36)
The Persuasive Strategy	182	(7)
Persuasive Applications	189	(28)
Exercises 7-1 to 7-7	205	(4)
Internet Challenges 7-1 to 7-2	209	(1)
Case Studies 7-1 to 7-11	210	(5)
Communication Skills Development 7	215	(2)
Job Searches, Resumes, and Cover Letters	217	(38)
The Job Search	218	(3)
The Resume	221	(15)
The Cover Letter	236	(19)
Exercises 8-1 to 8-10	245	(5)
Internet Challenges 8-1 to 8-2	250	(1)
Case Studies 8-1 to 8-4	251	(2)
Communication Skills Development 8	253	(2)
Applications, Interviews, and Follow-Up Messages	255	(28)
Employment Applications	256	(3)
Employment Interviews	259	(5)
Follow-Up Messages	264	(19)
Exercises 9-1 to 9-6	275	(1)
Internet Challenges 9-1 to 9-2	276	(1)
Case Studies 9-1 to 9-6	277	(4)
Communication Skills Development 9	281	(2)
Visuals, Presentations, and Instructions	283	(24)
Visuals	284	(6)
Presentations	290	(6)
Instructions	296	(11)
Exercises 10-1 to 10-5	301	(2)
Internet Challenges 10-1 to 10-2	303	(1)
Case Studies 10-1 to 10-3	304	(1)
Communication Skills Development 10	305	(2)
Reports in the Workplace	307	(40)
Report Overview	308	(5)
Formal Reports	313	(15)
Informal Reports	328	(19)
Exercises 11-1 to 11-6	337	(3)
Internet Challenges 11-1 to 11-2	340	(1)
Case Studies 11-1 to 11-6	341	(4)
Communication Skills Development 11	345	(2)
Reference Guide	347	(48)
Format Guide	395	(10)
Index	405