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Effective Communication for Colleges,9780538724579
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Effective Communication for Colleges

by
Edition:
9th
ISBN13:

9780538724579

ISBN10:
0538724579
Format:
Paperback
Pub. Date:
7/13/2001
Publisher(s):
South-Western College Pub

Questions About This Book?

What version or edition is this?
This is the 9th edition with a publication date of 7/13/2001.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Updated with the most current trends in the workplace this text continues to provide its proven process approach. With updated and enhanced chapters on technology, short reports, interviewing skills, customer communication, visual/graphics presentations and technical communication, the reader can prepare effective workplace correspondence for our expanding technology-driven world.

Table of Contents

Preface iii
PART 1
Partners for Effective Communication
2(25)
The Communication Cycle
3(14)
The Communication-by-Objectives Approach
17(10)
Exercises 1-1 to 1-7
19(3)
Internet Challenges 1-1 to 1-2
22(1)
Case Studies 1-1 to 1-2
23(2)
Communication Skills Development 1
25(2)
The Six Cs of Effective Messages
27(38)
Courtesy
28(4)
Clarity
32(4)
Conciseness
36(4)
Concreteness
40(4)
Correctness
44(4)
Completeness
48(17)
Exercises 2-1 to 2-11
51(10)
Internet Challenges 2-1 to 2-2
61(1)
Case Studies 2-1 to 2-2
62(1)
Communication Skills Development 2
63(2)
The Communication-by-Objectives Approach
65(32)
Plan a Message
66(6)
Compose a Draft
72(7)
Complete a Message
79(18)
Exercises 3-1 to 3-7
85(6)
Internet Challenges 3-1 to 3-2
91(1)
Case Studies 3-1 to 3-2
92(3)
Communication Skills Development 3
95(2)
Communication and Electronic Technology
97(31)
The Internet
98(3)
Communicating the Written Word
101(12)
Communicating the Spoken Word
113(15)
Exercises 4-1 to 4-9
119(3)
Internet Challenges 4-1 to 4-2
122(1)
Case Studies 4-1 to 4-2
123(2)
Communication Skills Development 4
125(3)
PART 2
Good News and Neutral News Messages
128(31)
The Good News Strategy
129(7)
Good News and Neutral News Applications
136(23)
Exercises 5-1 to 5-2
149(1)
Internet Challenges 5-1 to 5-3
150(1)
Case Studies 5-1 to 5-10
151(6)
Communication Skills Development 5
157(2)
Bad News Messages
159(22)
The Bad News Strategy
160(5)
Bad News Applications
165(16)
Exercises 6-1 to 6-2
173(2)
Internet Challenges 6-1 to 6-3
175(1)
Case Studies 6-1 to 6-4
176(3)
Communication Skills Development 6
179(2)
Persuasive Messages
181(36)
The Persuasive Strategy
182(7)
Persuasive Applications
189(28)
Exercises 7-1 to 7-7
205(4)
Internet Challenges 7-1 to 7-2
209(1)
Case Studies 7-1 to 7-11
210(5)
Communication Skills Development 7
215(2)
Job Searches, Resumes, and Cover Letters
217(38)
The Job Search
218(3)
The Resume
221(15)
The Cover Letter
236(19)
Exercises 8-1 to 8-10
245(5)
Internet Challenges 8-1 to 8-2
250(1)
Case Studies 8-1 to 8-4
251(2)
Communication Skills Development 8
253(2)
Applications, Interviews, and Follow-Up Messages
255(28)
Employment Applications
256(3)
Employment Interviews
259(5)
Follow-Up Messages
264(19)
Exercises 9-1 to 9-6
275(1)
Internet Challenges 9-1 to 9-2
276(1)
Case Studies 9-1 to 9-6
277(4)
Communication Skills Development 9
281(2)
Visuals, Presentations, and Instructions
283(24)
Visuals
284(6)
Presentations
290(6)
Instructions
296(11)
Exercises 10-1 to 10-5
301(2)
Internet Challenges 10-1 to 10-2
303(1)
Case Studies 10-1 to 10-3
304(1)
Communication Skills Development 10
305(2)
Reports in the Workplace
307(40)
Report Overview
308(5)
Formal Reports
313(15)
Informal Reports
328(19)
Exercises 11-1 to 11-6
337(3)
Internet Challenges 11-1 to 11-2
340(1)
Case Studies 11-1 to 11-6
341(4)
Communication Skills Development 11
345(2)
Reference Guide 347(48)
Format Guide 395(10)
Index 405


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