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Effective Public Relations,9780135412114
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Effective Public Relations

by ; ;
Edition:
8th
ISBN13:

9780135412114

ISBN10:
0135412110
Format:
Hardcover
Pub. Date:
1/1/2000
Publisher(s):
PRENTICE HALL
List Price: $114.40
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Summary

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This bible of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Author Biography

Glen M. Broom is Professor, School of Communication, San Diego State University, and Adjunct Professor, Queensland University of Technology, Brisbane, Australia.

Table of Contents

PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS 1(142)
Introduction to Contemporary Public Relations
1(28)
Practitioners of Public Relations
29(30)
Organizational Settings
59(42)
Historical Origins
101(42)
PART II FOUNDATIONS 143(196)
Ethics and Professionalism
143(36)
Legal Considerations
179(40)
Theoretical Underpinnings: Adjustment and Adaptation
219(30)
Communication and Public Opinion
249(34)
Media and Media Relations
283(56)
PART III MANAGEMENT PROCESS 339(118)
Defining Public Relations Problems
339(30)
Planning and Programming
369(34)
Taking Action and Communicating
403(26)
Evaluating the Program
429(28)
PART IV THE PRACTICE 457(98)
Business and Industry
457(30)
Government and Politics
487(32)
Nonprofit Organizations, Health Care, and Education
519(36)
Trade Associations, Professional Societies, and Labor Unions
555


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