Effective Public Relations

by Cutlip, Scott M.; Center, Allen H.; Broom, Glen M.

• ISBN13: 9780135412114
• ISBN10: 0135412110
• Edition: 8th
• Format: Hardcover
• Copyright: 2000-01-01
• Publisher: PRENTICE HALL

Summary

Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This bible of the public relations field continues in its role as the single most authoritative and complete text/reference for students of public relations.

Author Biography

Glen M. Broom is Professor, School of Communication, San Diego State University, and Adjunct Professor, Queensland University of Technology, Brisbane, Australia.

Table of Contents

PART I CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS	1	(142)
Introduction to Contemporary Public Relations	1	(28)
Practitioners of Public Relations	29	(30)
Organizational Settings	59	(42)
Historical Origins	101	(42)
PART II FOUNDATIONS	143	(196)
Ethics and Professionalism	143	(36)
Legal Considerations	179	(40)
Theoretical Underpinnings: Adjustment and Adaptation	219	(30)
Communication and Public Opinion	249	(34)
Media and Media Relations	283	(56)
PART III MANAGEMENT PROCESS	339	(118)
Defining Public Relations Problems	339	(30)
Planning and Programming	369	(34)
Taking Action and Communicating	403	(26)
Evaluating the Program	429	(28)
PART IV THE PRACTICE	457	(98)
Business and Industry	457	(30)
Government and Politics	487	(32)
Nonprofit Organizations, Health Care, and Education	519	(36)
Trade Associations, Professional Societies, and Labor Unions	555