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Effective Small Business Management : A Entrepreneurial Approach,9780130081162
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Effective Small Business Management : A Entrepreneurial Approach

by ;
Edition:
7th
ISBN13:

9780130081162

ISBN10:
0130081167
Format:
Hardcover
Pub. Date:
1/1/2003
Publisher(s):
Prentice Hall

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Summary

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right wayand to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

Table of Contents

SECTION I: THE CHALLENGE OF ENTERPRENEURSHIP 1(35)
Entrepreneurs: The Driving Force Behind Small Business
1(35)
SECTION II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS 36(121)
Strategic Management and the Entrepreneur
36(29)
Choosing a Form of Ownership
65(27)
Franchising and the Entrepreneur
92(29)
Buying an Existing Business
121(36)
SECTION III: BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS 157(130)
Crafting a Winning Business Plan
157(28)
Building a Guerrilla Marketing Plan
185(34)
Creating a Solid Financial Plan
219(36)
Managing Cash Flow
255(32)
SECTION IV: SMALL BUSINESS MARKETING STRATEGIES 287(120)
Pricing and Credit Strategies
287(25)
Creative Use of Advertising and Promotion
312(33)
Global Marketing Strategies for Entrepreneurs
345(29)
E-Commerce and Entrepreneurship
374(33)
SECTION V: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS 407(60)
Sources of Equity Financing
407(30)
Sources of Debt Financing
437(30)
SECTION VI: LOCATION AND LAYOUT 467(42)
Location, Layout, and Physical Facilities
467(42)
SECTION VII: MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY 509(69)
Purchasing, Quality Management, and Vendor Analysis
509(37)
Managing Inventory
546(32)
SECTION VIII: MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE 578(36)
Staffing and Leading a Growing Company
578(36)
SECTION IX: LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION 614(99)
Management Succession and Risk Management Strategies in the Family Business
614(35)
Ethics, Social Responsibility, and the Entrepreneur
649(32)
The Legal Environment: Business Law and Government Regulation
681(32)
Index 713


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