CART

(0) items

Electronic Commerce 2012 : Managerial and Social Networks Perspectives,9780132145381
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Electronic Commerce 2012 : Managerial and Social Networks Perspectives

by ;
Edition:
7th
ISBN13:

9780132145381

ISBN10:
0132145383
Media:
Hardcover
Pub. Date:
10/4/2011
Publisher(s):
Prentice Hall
List Price: $221.19

Buy Used Textbook

(Recommended)
In Stock Usually Ships in 24-48 Hours
$154.83

eTextbook

Downloadable Offline Access
 
Duration
Price
$98.75

Rent Textbook

We're Sorry
Sold Out

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $24.91

Questions About This Book?

What version or edition is this?
This is the 7th edition with a publication date of 10/4/2011.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.

Summary

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerceprovides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.

Table of Contents

Chapter 1: Overview of Electronic Commerce

Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Chapter 3: Retailing in Electronic Commerce: Products and Services

Chapter 4: B2B E-Commerce

Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Chapter 6: Mobile Commerce and Ubiquitous Computing

Chapter 7: Social Commerce

Chapter 8: Marketing and Advertising in E-Commerce

Chapter 9: E-Commerce Security and Fraud Protection

Chapter 10: Electronic Commerce Payment Systems

Chapter 11: Order Fulfillment along the Supply Chain

Chapter 12: EC Strategy, Globalization, and SMEs

Chapter 13: Implementing EC Systems: From Justification to Successful Performance

Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments

Chapter 15: Launching a Successful Online Business and EC Projects



Please wait while the item is added to your cart...