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Electronic Commerce 2012 : Managerial and Social Networks Perspectives,9780132145381
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Electronic Commerce 2012 : Managerial and Social Networks Perspectives

by ;
Edition:
7th
ISBN13:

9780132145381

ISBN10:
0132145383
Format:
Hardcover
Pub. Date:
10/4/2011
Publisher(s):
Prentice Hall
List Price: $221.19

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Questions About This Book?

What version or edition is this?
This is the 7th edition with a publication date of 10/4/2011.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerceprovides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing information on the hottest topics in the field.

Table of Contents

Chapter 1: Overview of Electronic Commerce

Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools

Chapter 3: Retailing in Electronic Commerce: Products and Services

Chapter 4: B2B E-Commerce

Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce

Chapter 6: Mobile Commerce and Ubiquitous Computing

Chapter 7: Social Commerce

Chapter 8: Marketing and Advertising in E-Commerce

Chapter 9: E-Commerce Security and Fraud Protection

Chapter 10: Electronic Commerce Payment Systems

Chapter 11: Order Fulfillment along the Supply Chain

Chapter 12: EC Strategy, Globalization, and SMEs

Chapter 13: Implementing EC Systems: From Justification to Successful Performance

Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments

Chapter 15: Launching a Successful Online Business and EC Projects



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