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Electronic Commerce

by
Edition:
3rd
ISBN13:

9780619063115

ISBN10:
0619063114
Format:
Paperback
Pub. Date:
4/25/2002
Publisher(s):
Course Technology

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Summary

Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and resources, including discussions of international, legal, ethical, and tax issues. This text also provides full coverage of the CompTIA EBiz+ certification exam objectives! Book jacket.

Table of Contents

Preface xxii
Introduction
Introduction to Electronic Commerce
1(37)
Technology Infrastructure: The Internet and the World Wide Web
38(45)
Business Strategies for Electronic Commerce
Selling on the Web: Revenue Models and Building a Web Presence
83(49)
Marketing on the Web
132(46)
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
178(40)
Web Auctions, Virtual Communities, and Web Portals
218(34)
The Environment of Electronic Commerce: International, Legal, Ethical, and Tax Issues
252(45)
Technologies for Electronic Commerce
Web Server Hardware and Software
297(31)
Electronic Commerce Software
328(34)
Security Threats to Electronic Commerce
362(35)
Implementing Electronic Commerce Security
397(44)
Payment Systems for Electronic Commerce
441(41)
Integration
Planning for Electronic Business
482(27)
Appendix A Comparison of HTML and XML features 509(9)
Glossary 518(28)
Index 546


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