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Electronic Commerce

by
Edition:
4th
ISBN13:

9780619159559

ISBN10:
0619159553
Format:
Paperback
Pub. Date:
3/12/2003
Publisher(s):
Course Technology
List Price: $148.00

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Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 3/12/2003.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

Electronic Commerce, now in its fourth annual edition, continues to balance both the technological and strategic aspects of electronic commerce essential to succeeding in today's Internet-based economy. The author tackles the business topics first, then addresses the technology needed to support those strategies. New detailed Business Cases in each chapter challenge you to apply core concepts to real-world scenarios and to develop solutions. The author has also revised and updated this text to provide the most up-to-the-minute information and resources, including discussions of international, legal, ethical, and tax issues. This text also provides full coverage of the CompTIA EBiz+ certification exam objectives! Book jacket.

Table of Contents

Preface xviii
Introduction
Introduction to Electronic Commerce
2(35)
Technology Infrastructure: The Internet and the World Wide Web
37(51)
Business Strategies for Electronic Commerce
Selling on the Web: Revenue Models and Building a Web Presence
88(58)
Marketing on the Web
146(49)
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
195(42)
Web Auctions, Virtual Communities, and Web Portals
237(38)
The Environment of Electronic Commerce: International Legal, Ethical, and Tax Issues
275(51)
Technologies for Electronic Commerce
Web Server Hardware and Software
326(42)
Electronic Commerce Software
368(38)
Security Threats to Electronic Commerce
406(39)
Implementing Electronic Commerce Security
445(45)
Payment Systems for Electronic Commerce
490(42)
Integration
Planning for Electronic Commerce
532(30)
Glossary 562(33)
Index 595


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