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ELECTRONIC COMMERCE, EIGHTH EDITION covers emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this leading book reflects changes in the economy and how business and society are responding. In addition to enhanced international coverage, this edition covers topical issues such as spam and phishing, and their role in organized crime, terrorism, identity theft, and online payment fraud. The updated content balances the technological with the strategic business aspects of successful e-commerce.
Table of Contents
1. Introduction to Electronic Commerce. 2. Technology Infrastructure: The Internet and the World Wide Web. 3. Selling on the Web: Revenue Models and Building a Web Presence. 4. Marketing on the Web. 5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce. 6. Online Auctions, Virtual Communities, and Web Portals. 7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues. 8. Web Server Hardware and Software. 9: Electronic Commerce Software. 10. Security for Electronic Commerce. 11. Payment Systems for Electronic Commerce. 12. Planning for Electronic Commerce.