9780538469241

Electronic Commerce

by
  • ISBN13:

    9780538469241

  • ISBN10:

    0538469242

  • Edition: 9th
  • Format: Paperback
  • Copyright: 5/13/2010
  • Publisher: Course Technology
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Summary

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, Electronic Commerce, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace.

By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. The book includes chapters on Internet development history, packet-switching, server hardware and software considerations, security issues, payment systems, and marketing strategies

Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.

Author Biography

Gary P. Schneider is the William S. Perlroth Professor of Accounting at Quinnipiac University. His prior teaching appointments include the University of San Diego, the University of Tennessee, and Xavier University. He has written widely on accounting and information systems topics and is the author of more than 50 books and 80 research papers. His books have been translated into Chinese, French, Italian, Korean, and Spanish. Gary's work has appeared in a number of journals including Interfaces, the Is Audit & Control Journal, and the Journal of Information Systems. Gary holds a Ph.D. in accounting information systems from the University of Tennessee, an MBA from Xavier University, and a BA in economics from the University of Cincinnati. He is a CPA who practiced public accounting in Ohio for 14 years before undertaking his academic career.

Table of Contents

Introduction to Electronic Commerce
Technology Infrastructure: the Internet and the World Wide Web
Selling on the Web: Revenue Models and Building a Web Presence
Marketing on the Web
Business-to-Business Activities: Improving Efficiency and Reducing Costs
Social Networking, Mobile Commerce, and Online Auctions
The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
Web Server Hardware and Software
Electronic Commerce Software
Security for Electronic Commerce
Payment Systems for Electronic Commerce
Planning for Electronic Commerce
Table of Contents provided by Publisher. All Rights Reserved.

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Customer Reviews

A Good Ecommerce Textbook March 24, 2011
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This is, without a doubt, the best and most current textbook on electronic commerce that is available today, it's also a very good textbook which covers both technology & management topics, it's real good one.
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Electronic Commerce: 5 out of 5 stars based on 1 user reviews.

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