9780619033781

Electronic Commerce

by
  • ISBN13:

    9780619033781

  • ISBN10:

    0619033789

  • Format: Paperback
  • Copyright: 2/26/2001
  • Publisher: Course Technology Ptr
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Summary

Electronic Commerce is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful implementations.

Table of Contents

Contents iv
Preface xii
Introduction to Electronic Commerce
1(33)
Infrastructure for Electronic Commerce
34(44)
Web-Based Tools for Electronic Commerce
78(37)
Electronic Commerce Software
115(42)
Security Threats to Electronic Commerce
157(36)
Implementing Security for Electronic Commerce
193(44)
Electronic Payment Systems
237(44)
Strategies for Marketing, Sales, and Promotion
281(44)
Strategies for Purchasing and Support Activities: From Electronic Data Interchange to Electronic Commerce
325(31)
Strategies for Web Auctions, Virtual Communities, and Web Portals
356(30)
The Environment of Electronic Commerce: International, Legal, Ethics, and Tax Issues
386(33)
Planning for Electronic Business: Resource and Implementation Issues
419(26)
Glossary 445(18)
Index 463

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