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Electronic Commerce, Sixth Edition

by
Edition:
6th
ISBN13:

9780619217044

ISBN10:
0619217049
Format:
Paperback
Pub. Date:
4/4/2005
Publisher(s):
Course Technology
List Price: $168.00

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This is the 6th edition with a publication date of 4/4/2005.
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Summary

Electronic Commerce, Sixth Edition, by Gary Schneider, builds on the success of previous editions by detailing how the landscape of online commerce is changing and evolving. Reflecting changes in the economy and how businesses are responding, this text emphasizes revenue and transaction cost reduction models as an alternative to the older ideas of business models. Readers become aware of the latest technological developments, including increased coverage of wireless technology (m-commerce). The pedagogical value of this new edition is enhanced through a fresh 2-color interior, new and updated material that balances the technological with the strategic aspects of successful e-commerce, and a new, real-world case study, maintaining a clear business focus.

Author Biography

Gary Schneider is an Associate Professor of Accounting and Information Systems at the University of San Diego School of Business.

Table of Contents

Preface xvii
Introduction to Electronic Commerce
2(51)
Electronic Commerce: The Second Wave
4(9)
Electronic Commerce and Electronic Business
5(1)
Categories of Electronic Commerce
5(3)
The Development and Growth of Electronic Commerce
8(1)
The Dot-Com Boom, Bust, and Rebirth
9(2)
The Second Wave of Electronic Commerce
11(2)
Business Models, Revenue Models, and Business Processes
13(7)
Focus on Specific Business Processes
14(1)
Role of Merchandising
14(1)
Product/Process Suitability to Electronic Commerce
15(1)
Advantages of Electronic Commerce
16(2)
Disadvantages of Electronic Commerce
18(2)
Economic Forces and Electronic Commerce
20(6)
Transaction Costs
21(1)
Markets and Hierarchies
22(2)
Using Electronic Commerce to Reduce Transaction Costs
24(1)
Network Economic Structures
24(1)
Network Effects
25(1)
Using Electronic Commerce to Create Network Effects
26(1)
Identifying Electronic Commerce Opportunities
26(5)
Strategic Business Unit Value Chains
26(2)
Industry Value Chains
28(2)
SWOT Analysis: Evaluating Business Unit Opportunities
30(1)
International Nature of Electronic Commerce
31(12)
Trust Issues on the Web
32(1)
Language Issues
33(1)
Culture Issues
34(4)
Culture and Government
38(2)
Infrastructure Issues
40(3)
Summary
43(1)
Key Terms
43(1)
Review Questions
44(1)
Exercises
44(1)
Cases
45(4)
For Further Study and Research
49(4)
Technology Infrastructure: The Internet and the World Wide Web
53(53)
The Internet and the World Wide Web
55(7)
Origins of the Internet
56(1)
New Uses for the Internet
56(1)
Commercial Use of the Internet
57(1)
Growth of the Internet
58(1)
Emergence of the World Wide Web
59(3)
Packet-Switched Networks
62(2)
Routing Packets
62(2)
Internet Protocols
64(5)
TCP/IP
64(1)
IP Addressing
65(1)
Domain Names
66(1)
Web Page Request and Delivery Protocols
67(1)
Electronic Mail Protocols
68(1)
Markup Languages and the Web
69(15)
Standard Generalized Markup Language
70(1)
Hypertext Markup Language (HTML)
71(6)
Extensible Markup Language (XML)
77(5)
HTML and XML Editors
82(2)
Intranets and Extranets
84(2)
Intranets
84(1)
Extranets
84(1)
Public and Private Networks
85(1)
Virtual Private Network (VPN)
85(1)
Internet Connection Options
86(1)
Connectivity Overview
87(1)
Voice-Grade Telephone Connections
87(6)
Broadband Connections
87(2)
Leased-Line Connections
89(1)
Wireless Connections
90(3)
Internet2 and the Semantic Web
93(2)
Summary
95(1)
Key Terms
96(2)
Review Questions
98(1)
Exercises
98(1)
Cases
99(3)
For Further Study and Research
102(4)
Selling on the Web: Revenue Models and Building a Web Presence
106(59)
Revenue Models
107(25)
Web Catalog Revenue Model
108(8)
Digital Content Revenue Models
116(1)
Advertising-Supported Revenue Models
117(4)
Advertising-Subscription Mixed Revenue Models
121(1)
Fee-for-Transaction Revenue Models
122(7)
Fee-for-Service Revenue Models
129(3)
Revenue Models in Transition
132(4)
Subscription to Advertising-Supported Model
133(1)
Advertising-Supported to Advertising-Subscription Mixed Model
133(1)
Advertising-Supported to Fee-for-Services Model
133(1)
Advertising-Supported to Subscription Model
134(1)
Multiple Transitions
134(2)
Revenue Strategy Issues
136(4)
Channel Conflict and Cannibalization
136(2)
Strategic Alliances and Channel Distribution Management
138(1)
Mobile Commerce
139(1)
Creating an Effective Web Presence
140(6)
Identifying Web Presence Goals
140(1)
Achieving Web Presence Goals
141(5)
Web Site Usability
146(6)
How the Web Is Different
146(1)
Meeting the Needs of Web Site Visitors
147(2)
Trust and Loyalty
149(1)
Rating Electronic Commerce Web Sites
150(1)
Usability Testing
150(1)
Customer-Centric Web Site Design
151(1)
Connecting With Customers
152(3)
The Nature of Communication on the Web
152(3)
Summary
155(1)
Key Terms
155(1)
Review Questions
156(1)
Exercises
156(1)
Cases
157(4)
For Further Study and Research
161(4)
Marketing on the Web
165(53)
Web Marketing Strategies
167(5)
Product-Based Marketing Strategies
168(2)
Customer-Based Marketing Strategies
170(2)
Communicating with Different Market Segments
172(6)
Trust and Media Choice
172(1)
Market Segmentation
173(2)
Market Segmentation on the Web
175(2)
Offering Customers a Choice on the Web
177(1)
Beyong Market Segmentation: Customer Behavior and Relationship Intensity
178(8)
Segmentation Using Customer Behavior
178(3)
Customer Relationship Intensity and Life-Cycle Segmentation
181(2)
Acquisition, Conversion, and Retention of Customers
183(2)
Customer Acquisition, Conversion, and Retention: The Funnel Model
185(1)
Advertising on the Web
186(8)
Banner Ads
187(4)
Other Web Ad Formats
191(1)
Site Sponsorships
192(1)
Effectiveness of Online Advertising
193(1)
E-Mail Marketing
194(1)
Permission Marketing
194(1)
Combining Content and Advertising
195(1)
Outsourcing E-Mail Processing
195(1)
Technology-Enabled Customer Relationship Management
195(2)
CRM as a Source of Value in the Marketspace
196(1)
Creating and Maintaining Brands on the Web
197(6)
Elements of Branding
197(2)
Emotional Branding vs. Rational Branding
199(1)
Brand Leveraging Strategies
199(1)
Brand Consolidation Strategies
199(1)
Costs of Branding
200(1)
Affiliate Marketing Strategies
200(2)
Viral Marketing Strategies
202(1)
Search Engine Positioning and Domain Names
203(6)
Search Engines and Web Directories
203(1)
Paid Search Engine Inclusion and Placement
204(2)
Web Site Naming Issues
206(3)
Summary
209(1)
Key Terms
209(2)
Review Questions
211(1)
Exercises
211(1)
Cases
212(3)
For Further Study and Research
215(3)
Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce
218(45)
Purchasing, Logistics, and Support Activities
220(10)
Purchasing Activities
221(2)
Direct vs. Indirect Materials Purchasing
223(2)
Logistics Activities
225(1)
Support Activities
226(1)
E-Government
227(2)
Network Model of Economic Organization
229(1)
Electronic Data Interchange
230(10)
Early Business Information Interchange Efforts
231(1)
Emergence of Broader EDI Standards
232(2)
How EDI Works
234(3)
Value-Added Networks
237(3)
EDI on the Internet
240(2)
Open Architecture of the Internet
240(1)
Financial EDI
241(1)
Supply Chain Management Using Internet Technologies
242(6)
Value Creation in the Supply Chain
242(2)
Increasing Supply Chain Efficiencies
244(1)
Using Materials-Tracking Technologies with EDI and Electronic Commerce
245(2)
Creating an Ultimate Consumer Orientation in the Supply Chain
247(1)
Building and Maintaining Trust in the Supply Chain
247(1)
Electronic Marketplaces and Portals
248(6)
Independent Industry Marketplaces
248(3)
Private Stores and Customer Portals
251(1)
Private Company Marketplaces
251(1)
Industry Consortia-Sponsored Marketplaces
252(2)
Summary
254(1)
Key Terms
254(1)
Review Questions
255(1)
Exercises
255(1)
Cases
256(3)
For Further Study and Research
259(4)
Online Auctions, Virtual Communities, and Web Portals
263(41)
Auction Overview
264(5)
Origins of Auctions
265(1)
English Auctions
265(1)
Dutch Auctions
266(1)
First-Price Sealed-Bid Auctions
267(1)
Second-Price Sealed-Bid Auctions
267(1)
Open-Outcry Double Auctions
267(1)
Sealed-Bid Double Auctions
268(1)
Reverse (Seller-Bid) Auctions
268(1)
Online Auctions and Related Businesses
269(17)
General Consumer Auctions
270(5)
Specialty Consumer Auctions
275(1)
Consumer Reverse Auctions and Group Purchasing Sites
276(2)
Business-to-Business Auctions
278(3)
Business-to-Business Reverse Auctions
281(1)
Auction-Related Services
282(4)
Virtual Communities and Web Portals
286(10)
Mobile Communications Technology
286(1)
Electronic Marketplaces
287(1)
Intelligent Software Agents
288(1)
Virtual Communities
289(1)
Early Web Communities
289(2)
Web Community Consolidation
291(1)
Web Communities in the Second Wave of Electronic Commerce
291(1)
Web Portal Revenue Models
292(4)
Summary
296(1)
Key Terms
296(1)
Review Questions
297(1)
Exercises
297(1)
Cases
298(3)
For Further Study and Research
301(3)
The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
304(46)
The Legal Environment of Electronic Commerce
306(12)
Borders and Jurisdiction
306(3)
Jurisdiction on the Internet
309(3)
Contracting and Contract Enforcement in Electronic Commerce
312(6)
Use and Protection of Intellectual Property in Online Business
318(9)
Web Site Content Issues
318(3)
Domain Names, Cybersquatting, and Name Stealing
321(1)
Protecting Intellectual Property Online
322(1)
Defamation
323(1)
Deceptive Trade Practices
324(1)
Advertising Regulation
324(3)
Online Crime, Terrorism, and Warfare
327(1)
Online Crime
327(1)
Online Warfare and Terrorism
328(1)
Ethical Issues
328(7)
Ethics and Web Business Policies
328(1)
Privacy Rights and Obligations
329(4)
Communications with Children
333(2)
Taxation and Electronic Commerce
335(4)
Nexus
335(1)
U.S. Income Taxes
336(1)
U.S. State Sales Taxes
337(1)
European Union Value Added Taxes
338(1)
Summary
339(1)
Key Terms
340(1)
Review Questions
340(1)
Exercises
341(1)
Cases
341(3)
For Further Study and Research
344(6)
Web Server Hardware and Software
350(43)
Web Server Basics
352(7)
Types of Web Sites
352(1)
Web Clients and Web Servers
353(1)
Dynamic Content
354(2)
Various Meanings of ``Server''
356(1)
Web Client/Server Communication
356(1)
Two-Tier Client/Server Architecture
357(1)
Three-Tier and N-Tier Client/Server Architectures
358(1)
Software for Web Servers
359(3)
Operating Systems for Web Servers
359(1)
Web Server Software
360(2)
Finding Web Server Software Information
362(1)
Electronic Mail (E-Mail)
362(11)
E-mail Benefits
362(1)
E-mail Drawbacks
363(1)
Unsolicited Commercial E-Mail (UCE, Spam)
363(1)
Solutions to the Spam Problem
364(9)
Web Site and Internet Utility Programs
373(5)
Finger and Ping Utilities
373(1)
Tracert and Other Route-Tracing Programs
373(1)
Telnet and FTP Utilities
374(1)
Indexing and Searching Utility Programs
375(1)
Data Analysis Software
375(1)
Link-Checking Utilities
376(1)
Remote Server Administration
377(1)
Web Server Hardware
378(6)
Server Computers
378(1)
Web Server Performance Evaluation
379(1)
Web Server Hardware Architectures
380(4)
Summary
384(1)
Key Terms
384(1)
Review Questions
385(1)
Exercises
385(1)
Cases
386(4)
For Further Study and Research
390(3)
Electronic Commerce Software
393(42)
Web Hosting Alternatives
394(2)
Basic Functions of Electronic Commerce Software
396(7)
Catalog Display
397(1)
Shopping Cart
398(4)
Transaction Processing
402(1)
Advanced Functions of Electronic Commerce Software
403(8)
Middleware
403(1)
Enterprise Application Integration and Databases
404(2)
Web Services
406(4)
Integration with ERP Systems
410(1)
Electronic Commerce Software for Small and Midsize Companies
411(7)
Basic Commerce Service Providers
411(2)
Mall-Style Commerce Service Providers
413(3)
Estimated Operating Expenses for a Small Web Business
416(2)
Electronic Commerce Software for Midsize to Large Businesses
418(2)
Web Site Development Tools
418(2)
Electronic Commerce Software for Large Businesses
420(7)
Enterprise-Class Electronic Commerce Software
421(1)
Customer Relationship Management Software
422(2)
Supply Chain Management Software
424(1)
Content Management Software
424(1)
Knowledge Management Software
425(2)
Summary
427(1)
Key Terms
427(1)
Review Questions
428(1)
Exercises
428(2)
Cases
430(2)
For Further Study and Research
432(3)
Electronic Commerce Security
435(54)
Online Security Issues Overview
437(4)
Managing Risk
438(1)
Computer Security Classifications
439(1)
Security Policy and Integrated Security
439(2)
Security for Client Computers
441(13)
Cookies
441(3)
Web Bugs
444(1)
Active Content
444(2)
Java Applets
446(1)
JavaScript
446(1)
ActiveX Controls
447(1)
Graphics and Plug-Ins
447(1)
Viruses, Worms, and Antivirus Software
448(2)
Digital Certificates
450(3)
Steganography
453(1)
Physical Security for Clients
453(1)
Communication Channel Security
454(15)
Secrecy Threats
454(2)
Integrity Threats
456(1)
Necessity Threats
457(1)
Threats to the Physical Security of Internet Communications Channels
458(1)
Threats to Wireless Networks
458(1)
Encryption Solutions
459(7)
Ensuring Transaction Integrity with Hash Functions
466(1)
Ensuring Transaction Integrity with Digital Signatures
467(2)
Guaranteeing Transaction Delivery
469(1)
Security for Server Computers
469(8)
Web Server Threats
469(1)
Database Threats
470(1)
Other Programming Threats
470(1)
Threats to the Physical Security of Web Servers
471(2)
Access Control and Authentication
473(2)
Firewalls
475(2)
Organizations that Promote Computer Security
477(2)
CERT
477(1)
Other Organizations
478(1)
Computer Forensics and Ethical Hacking
478(1)
Summary
479(1)
Key Terms
480(1)
Review Questions
481(1)
Exercises
482(1)
Cases
483(3)
For Further Study and Research
486(3)
Payment Systems For Electronic Commerce
489(43)
Online Payment Basics
491(3)
Payment Cards
494(5)
Advantages and Disadvantages of Payment Cards
495(1)
Payment Acceptance and Processing
496(3)
Electronic Cash
499(9)
Micropayments and Small Payments
500(1)
Privacy and Security of Electronic Cash
501(1)
Holding Electronic Cash: Online and Offline Cash
501(1)
Advantages and Disadvantages of Electronic Cash
502(1)
How Electronic Cash Works
503(1)
Providing Security for Electronic Cash
503(2)
Electronic Cash Systems
505(3)
Electronic Wallets
508(7)
Microsoft .NET Passport
510(1)
Yahoo! Wallet
511(1)
W3C Micropayment Standards Development Activity
512(1)
The ECML Standard
513(2)
Stored-Value Cards
515(3)
Magnetic Strip Cards
515(1)
Smart Cards
516(2)
Internet Technologies and the Banking Industry
518(5)
Check Processing
518(1)
Phishing Attacks
519(2)
Phishing Attack Countermeasures
521(2)
Summary
523(1)
Key Terms
523(1)
Review Questions
524(1)
Exercises
524(1)
Cases
525(3)
For Further Study and Research
528(4)
Planning for Electronic Commerce
532(32)
Planning Electronic Commerce Initiatives
533(10)
Identifying Objectives
534(1)
Linking Objectives to Business Strategies
534(1)
Measuring Benefits
535(1)
Managing Costs
536(5)
Comparing Benefits to Costs
541(1)
Return on Investment (ROI)
542(1)
Strategies for Developing Electronic Commerce Web Sites
543(7)
Internal Development vs. Outsourcing
544(4)
Selecting a Hosting Service
548(1)
New Methods for Implementing Partial Outsourcing
548(2)
Managing Electronic Commerce Implementations
550(6)
Project Management
550(1)
Project Portfolio Management
551(1)
Staffing for Electronic Commerce
552(3)
Postimplementation Audits
555(1)
Summary
556(1)
Key Terms
556(1)
Review Questions
557(1)
Exercises
557(1)
Cases
558(3)
For Further Study and Research
561(3)
Glossary 564(32)
Index 596


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