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This is the 2nd edition with a publication date of 7/29/2010.
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With a unique focus on technology and the Internet, Electronic Media: Then, Now, and Later keeps students abreast of emerging changes in the broadcasting field today. The text connects the broadcasting developments of yesterday with the exciting technological innovations of today and speculates on future trends in the broadcasting industry by using a unique "See It Then, See It Now, See It Later" chapter structure. The See It Later feature is continued on the book's companion web site, which is frequently updated with current news and discussions. Supplementary materials include: * Web site for students with chapter summaries, outlines, crosswords, Flash animations * Instructor's manual * Test bank * PowerPoints This package is available for the student-friendly price of $54.95. * Companion web site provides updates, interactive games, and self-tests * Includes "Career Tracks" features in which experts in the field share the experiences that led them to their current jobs and give tips for getting started in the industry. * Includes a whole chapter about corporate, institutional, and educational media, which informs students about career opportunities they might not otherwise have considered.