Professor Lu specializes in luxury consumer behavior in China and luxury brand management in Asia. After working for several years at ESSEC's luxury industry research center, he received his Ph.D. from ESSEC Business School Paris. He has published a number of articles on the luxury industry and Chinese luxury consumers in professional and academic journals, such as AMA, AFM, Comite Colbert, Harvard Business Review China and Financial Times China.
The book Luxury Brand Management: A World of Privilege (John Wiley & Sons (Asia) Pte Ltd., 2008) was translated by Professor Lu into Chinese (Shanghai People's Publishing house).
Acknowledgments | p. ix |
Foreword | p. xi |
Introduction: Understand China's Elite, Understand China's Future | p. xiii |
Luxury Consumption and China's Elite | p. 1 |
The Confused Concept of "Luxury" | p. 19 |
Consumer Value Systems in 21st-Century China | p. 31 |
A Typology of Chinese Luxury Consumers | p. 69 |
Habits, Lifestyles, Locations | p. 99 |
Opportunities for Chinese Luxury Brands | p. 141 |
Conclusion | p. 179 |
Appendix | p. 195 |
Index | p. 203 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.