CART

(0) items

E-Marketing,9780132147552
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

E-Marketing

by ;
Edition:
6th
ISBN13:

9780132147552

ISBN10:
0132147556
Format:
Paperback
Pub. Date:
6/24/2011
Publisher(s):
Prentice Hall
List Price: $160.20

Rent Textbook

(Recommended)
 
Term
Due
Price
$15.03

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780132147552
$112.14

eTextbook

Downloadable Offline Access
  • Apple Devices
  • Android Devices
  • Windows Devices
  • Mac Devices

 
Duration
Price
$71.44

New Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $4.88
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 6th edition with a publication date of 6/24/2011.
What is included with this book?
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • Marketing on the Internet : Principles of On-Line Marketing
    Marketing on the Internet : Principles of On-Line Marketing




Summary

Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. E-Marketing in Context; Past, Present, and Future; Strategic E-Marketing and Performance Metrics; The E-Marketing Plan; E-Marketing Environment; Building Inclusive E-Markets; Ethical and Legal Issues; E-Marketing Strategy; E-Marketing Research; Consumer Behavior Online; Segmentation, Targeting, Differentiation, and Positioning Strategies; E-Marketing Management; Product: The Online Offer; Pricing: The Online Value; The Internet for Distribution; E-Marketing Communication Tools; Engaging Customers with Social Media; Buying Digital Media Space; Customer Relationship Management   For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

Table of Contents

Part 1: E-Marketing in Context  
Chapter 1. Past, Present, and Future  
Chapter 2. Strategic E-Marketing and Performance Metrics
Chapter 3. The E-Marketing Plan  
Part 2: E-Marketing Environment  
Chapter 4. Building Inclusive E-Markets
Chapter 5. Ethical and Legal Issues  
Part 3: E-Marketing Strategy  
Chapter 6. E-Marketing Research  
Chapter 7. Consumer Behavior Online  
Chapter 8. Segmentation, Targeting, Differentiation, and Positioning Strategies
Part 4: E-Marketing Management  
Chapter 9. Product: The Online Offer  
Chapter 10. Pricing: The Online Value  
Chapter 11. The Internet for Distribution  
Chapter 12. E-Marketing Communication Tools  
Chapter 13. Engaging Customers with Social Media
Chapter 14. Buying Digital Media Space
Chapter 15. Customer Relationship Management  

Appendix A: Internet Penetration Worldwide in 2009  
Appendix B: Glossary  
Appendix C: References




Please wait while the item is added to your cart...