CART

(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
E-Marketing,9780132953443
This item qualifies for
FREE SHIPPING!
FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

E-Marketing

by ;
Edition:
7th
ISBN13:

9780132953443

ISBN10:
0132953447
Format:
Paperback
Pub. Date:
7/11/2013
Publisher(s):
Prentice Hall
List Price: $184.60
More New and Used
from Private Sellers
Starting at $127.55

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

New Textbook

We're Sorry
Sold Out

Related Products


  • Marketing on the Internet : Principles of On-Line Marketing
    Marketing on the Internet : Principles of On-Line Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing
  • E-Marketing
    E-Marketing





Summary

Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective.

 

Table of Contents

PART I. E-MARKETING IN CONTEXT          

1. Past, Present, and Future                          

2. Strategic E-Marketing and Performance Metrics               

3. The E-Marketing Plan                  

 

PART II. E-MARKETING ENVIRONMENT   

4. Global E-Marketing 3.0*             

5. Ethical and Legal Issues*          

 

PART III. E-MARKETING STRATEGY          

6. E-Marketing Research                

7. Consumer Behavior Online     

8. Segmentation, Targeting, Differentiation, and Positioning Strategies    

 

PART IV. E-MARKETING MANAGEMENT  

9. Product: The Online Offer        

10. Price: The Online Value          

11. The Internet for Distribution  

12. E-Marketing Communication: Owned Media  

13. E-Marketing Communication: Paid Media         

14. E-Marketing Communication: Earned Media  

15. Customer Relationship Management                 

Appendix A. Internet Penetration Worldwide as of December 31, 2011     

Appendix B. Glossary     

Appendix C. References                


 

 

 



Please wait while the item is added to your cart...