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Emarketing Excellence: Planning and Optimizing your Digital Marketing,9780415533379

Emarketing Excellence: Planning and Optimizing your Digital Marketing

by ;
Edition:
4th
ISBN13:

9780415533379

ISBN10:
0415533376
Format:
Nonspecific Binding
Pub. Date:
12/4/2012
Publisher(s):
Routledge
List Price: $58.95

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Questions About This Book?

What version or edition is this?
This is the 4th edition with a publication date of 12/4/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Now in its fourth edition, the hugely successful eMarketing eXcellenceis fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellencefourth edition provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.


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