Emotional Design: Why We Love (or Hate) Everyday Things

  • ISBN13:


  • ISBN10:


  • Edition: 1st
  • Format: Paperback
  • Copyright: 5/1/2005
  • Publisher: BASIC BOOKS

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $0.53
    Check/Direct Deposit: $0.50
List Price: $16.99 Save up to $12.93
  • Rent Book $8.50
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere fromScientific AmericantoThe New Yorker.Emotional Designarticulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world.Emotional Designwill appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Author Biography

Donald A. Norman is professor of computer science and psychology at Northwestern University and co-founder of the Nielsen Norman Group, a consulting firm that promotes human-centered products and services.

Table of Contents

Prologue: Three Teapotsp. 3
The Meaning of Things
Attractive Things Work Betterp. 17
The Multiple Faces of Emotion and Designp. 35
Design in Practice
Three Levels of Design: Visceral, Behavioral, and Reflectivep. 63
Fun and Gamesp. 99
People, Places, and Thingsp. 135
Emotional Machinesp. 161
The Future of Robotsp. 195
Epilogue: We Are All Designersp. 213
Personal Reflections and Acknowledgmentsp. 229
Notesp. 235
Referencesp. 243
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review