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An in-depth look at the business behind Jay-Z's hip-hop empire. Jay-Z is one of the most recognizable names in entertainment. He's been called one of the greatest rappers of all time, but music may end up as just a small part of a brilliant career. His combination of intelligence, instinct, and swagger have earned him a chain of nightclubs, a stake in the New Jersey Nets, and the status of a media mogul. Amazingly, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York as a crack dealer in the 1980s. Empire State of Mindis the story behind Jay-Z's rise to the top as told by the people who lived it with him-the childhood friend who got him into the drug trade, the DJ who convinced him to stop dealing and focus on music, Damon Dash, Fab Five Freddie, and other hip-hop and business innovators. Jay-Z's story is compelling not just because of his celebrity, but also because it is a blueprint for success in any setting-a classic rags-to- riches American dream.
Table of Contents
|A Hard Knock Life||p. 11|
|The Roc-A-Fella Dynasty||p. 31|
|Building a Notorious Brand||p. 51|
|Jay-Z's First Basketball Team||p. 65|
|Early Retirement||p. 83|
|Def Jam Takeover||p. 97|
|Champagne Secrets||p. 111|
|To Infinity-and Bayoncé||p. 135|
|Net Gain||p. 153|
|Who Killed the Jay-Z Jeep?||p. 169|
|Reinventing the Roc||p. 185|
|History and Beyond||p. 203|
|Table of Contents provided by Ingram. All Rights Reserved.|