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Questions About This Book?
What version or edition is this?
This is the edition with a publication date of 3/17/2011.
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- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
An in-depth look at the business behind Jay-Z's hip-hop empire. Jay-Z is one of the most recognizable names in entertainment. He's been called one of the greatest rappers of all time, but music may end up as just a small part of a brilliant career. His combination of intelligence, instinct, and swagger have earned him a chain of nightclubs, a stake in the New Jersey Nets, and the status of a media mogul. Amazingly, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York as a crack dealer in the 1980s. Empire State of Mindis the story behind Jay-Z's rise to the top as told by the people who lived it with him-the childhood friend who got him into the drug trade, the DJ who convinced him to stop dealing and focus on music, Damon Dash, Fab Five Freddie, and other hip-hop and business innovators. Jay-Z's story is compelling not just because of his celebrity, but also because it is a blueprint for success in any setting-a classic rags-to- riches American dream.
Table of Contents
|A Hard Knock Life||p. 11|
|The Roc-A-Fella Dynasty||p. 31|
|Building a Notorious Brand||p. 51|
|Jay-Z's First Basketball Team||p. 65|
|Early Retirement||p. 83|
|Def Jam Takeover||p. 97|
|Champagne Secrets||p. 111|
|To Infinity-and Bayoncé||p. 135|
|Net Gain||p. 153|
|Who Killed the Jay-Z Jeep?||p. 169|
|Reinventing the Roc||p. 185|
|History and Beyond||p. 203|
|Table of Contents provided by Ingram. All Rights Reserved.|