Enchantment : The Art of Changing Hearts, Minds, and Actions

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 12/31/2012
  • Publisher: Portfolio Trade

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The author of the international bestseller "The Art of the Start" offers a new perspective on the art of influence. Kawasaki offers a compelling new take on this key force that drives any successful business or personal interaction.

Author Biography

Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com and a founding partner at Garage Technology Venture. His nine previous books include the international bestseller The Art of the Start, as well as Reality Check and The Macintosh Way. He lives in Silicon Valley with his wife and four children.

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