9781118077559

The End of Business As Usual Rewire the Way You Work to Succeed in the Consumer Revolution

by
  • ISBN13:

    9781118077559

  • ISBN10:

    1118077555

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 10/18/2011
  • Publisher: Wiley

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Summary

Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval.

Author Biography

BRIAN SOLIS is globally recognized as one ofthe most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on business and culture. He is Principal of Altimeter Group, a leading research-based advisory firm in Silicon Valley. He has led strategy development and change management initiatives for Fortune 500 companies and emerging businesses all over the world. His blog, BrianSolis.com, is among the world's leading business strategy and marketing resources.

Table of Contents

Forewordp. x
Introduction (R)evolution: How Internet Culture Has Created a New Era of Social Consumerismp. xiii
This Is None of Your Business, So Make It Your Businessp. xiv
A Quiet Riot: The Information Divide and the Cultural Revolutionp. 1
The Human Genome Meets Digital DNAp. 4
Don't Blame It on the Youthp. 5
Ch-Ch-Changesp. 6
Youthquake: Millennials Shake Up the Digital Lifestylep. 8
Boomp. 10
Digital Darwinism: Controlling Your Way to Obsolescencep. 12
The Medium Is No Longer the Messagep. 15
Social Networks as Your Personal Operating System (OS)p. 17
Don't Google Me, Facebook Mep. 19
Twitter Me This … The Facebook Generationp. 19
The Attention Deficit Crises and Information Scarcityp. 22
Remorse and Social Network Fatiguep. 23
Poster's Remorsep. 24
Does Attention Bankruptcy Loom Behind the Thin Veil of Popularity?p. 25
If You Can't Tweet 'Em, Join Themp. 27
The Progress of Progressp. 29
The Evolution of the Network Economy and the Human Networkp. 32
Content Was Kingp. 33
Context Is King: Defining Our Experiencesp. 35
The Shift in Networking: Nicheworks Bridge Social and Interest Graphsp. 36
Recognizing the Value of Nicheworksp. 43
Interest Graphs Are the Constructs of Maturing Information Networksp. 45
The Nextwork: Defining Tomorrow's Information Networkp. 48
Do I Know You? Oh Yes, You're Friends with Their Friends Who Are Friends with Those Who Are Friends of Minep. 50
It's a Smaller World, after Allp. 51
Information at the Speed of Tweetsp. 53
Your Audience Is Now an Audience of Audiences with Audiencesp. 56
Short Attention Span Theaterp. 57
An Audience with an Audience of Audiencesp. 60
The People Formerly Known as the Audiencep. 61
The Psychology of the Audiences with Audiencesp. 62
Zuckerberg's Lawp. 63
Interest Graph Theoryp. 64
On-Demand Networking: Investing in Narrow and Wide Experiencesp. 68
Convergence: The Intersection of Media and the Human Networkp. 72
The Digital Footprintp. 73
I Want My Web TV. … Be Careful What You Wish Forp. 75
Channeling a Connected Audiencep. 77
The Living Room Is Alive and Clickingp. 78
New Consumerism: From Clicks to Cliquesp. 79
An Audience of Information Ambassadorsp. 81
Measures of Digital Influence and Social Capital: From Nobody to Somebodyp. 83
The Human Algorithmp. 84
Digital Influence Creates a New Media World Orderp. 84
Defining Influencep. 85
Seeking Relevance: The Social Consumer Hierarchyp. 86
The Social Stock Marketp. 87
The Square Root of Influence Is Social Capitalp. 88
The New Era of Endorsements: When Nobodies Become Somebodiesp. 91
Influence Is Not Popularity and Popularity Is Not Influencep. 93
The Tools of the Tradep. 95
Influencing the Influencerp. 98
The Dawn of Connected Consumerismp. 100
You Are Now Entering the Trust Zonep. 101
A Day in the Life of the Connected Consumerp. 103
Checking In to the New Reality of Geolocationp. 106
Steering Action through Incentivesp. 111
When Purchases Become Social Objectsp. 112
It's Not How You See Me, It's How I Want You to See Mep. 113
The Rise of Collective Commercep. 117
On the Web, One Is a Lonely Number: Socializing Commercep. 118
The Fifth C of Community = Social Commercep. 121
Buy with Friends! The Savings of the Crowdsp. 123
Build It and They (Won't) Comep. 126
The Laws of Attraction and Affinityp. 127
ABC: Always Be Closingp. 132
Creating Magical Experiencesp. 136
m-Commerce: The Smartphone Makes Shoppers Smarterp. 137
Reality Bytesp. 139
Price Comparison Apps Lead to Purchases or Competitive Purchasesp. 140
Discounting Prices, but Not Loyaltyp. 141
Virtual Mirrors Reflect the True Persona of the Connected Customerp. 144
Excuse Me While I Check Outp. 145
Designing Shareable Experiencesp. 147
Brands Are No Longer Created, They're Co-Createdp. 151
Branding the Customer Relationshipp. 151
If Ignorance Is Bliss, Awareness Is Awakeningp. 152
In the Human Network, Brands Become the Culmination of Shared Experiencesp. 154
The Awakening Flips the Switchp. 159
The Poetry of Language and Mediap. 163
Reinventing the Brand and Sales Cycle for a New Genre of Connected Commercep. 169
Plug into the Grid of Decision Makingp. 170
Once More, This Time with Feelingp. 171
I'm Not Just Listening to You, I Hear You; I See and Feel What You're Sayingp. 172
Bring the Essence of Brand to Lifep. 173
Brand Essence Exercisep. 174
A Model for Emotive Engagementp. 175
Funneling Through Timep. 177
The Collapse of the Funnel and Emergence of New Consumer Touchpointsp. 180
The Decision-Making Circlep. 185
Aspiring to Reach beyond Conformity to Inspire Customersp. 190
Market Fragmentation Leads to Diversificationp. 192
Behaviorgraphicsp. 197
The Interest Graph Is Alive: A Study of Starbucks's Top Followersp. 201
The Last Mile: The Future of Business Is Defined through Shared Experiencesp. 212
The Apple of My Eye: Designing Magical (and Shareable) Experiencesp. 213
The Laws of Engagementp. 216
Like a Virgin: Treating Customers Like They Were Touched for the Very First Timep. 219
Distribution of Engagement Resources and Strategiesp. 224
A Market in Transition Begets a Business in Motionp. 227
The Culture Code: When Culture and Social Responsibility Become Market Differentiatorsp. 229
The Zappos Story: The Customer Service Shoe Is Now on the Other Footp. 231
Zappos: Putting the Customer in Customer Servicep. 232
Zappos: The Culture of Customer Advocacyp. 233
Zappos: Delivering Happinessp. 233
The New CEO: Chief Experience Officerp. 235
In Good Company: Philanthropic Capitalism and the New Era of Corporate Social Responsibilityp. 237
Giving Back Is the New… Redp. 238
One Day without Shoes: A March toward Prosperity and Social Responsibilityp. 239
Empathy Loves Companyp. 241
Adaptive Business Models: Uniting Customers and Employees to Build the Business of Tomorrow, Todayp. 244
The Adaptive Business Learns through Reflection and Leads through Projectionp. 245
The Dilemma's Innovatorp. 246
Rethinking the Future of Business: Building the Frameworkp. 250
From Bottom Up to Top Down and Outside In to Inside Outp. 255
Dell's Bellsp. 257
The Dellwether of Customer Sentimentp. 258
The Future of Business Is Up to Youp. 265
Change Is in the Air: The Inevitable March toward Change Managementp. 269
The Future of Business Starts with Change and Ends with Change Managementp. 270
The March toward Change Leads to Relevance: A Blueprint for Changep. 271
Setting the Stagep. 272
Managing Changep. 273
Reinforcing Changep. 274
Connecting Value Propositions to Personal Valuesp. 274
This Is Your Timep. 278
What's Next? The Evolution of Business from Adaptive to Predictivep. 280
Notesp. 284
Indexp. 295
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