The End of Fundraising Raise More Money by Selling Your Impact

by Saul, Jason

• ISBN13: 9780470597071
• ISBN10: 0470597070
• Edition: 1st
• Format: Hardcover
• Copyright: 2011-03-22
• Publisher: Jossey-Bass

Summary

Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplaceFor too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the advent of the social capital market where social change now has real economic value gives nonprofits the opportunity to sell their impact to a new set of stakeholders: corporations, investors, government agencies, service providers and consumers. Based on years of experience advising the world's leading foundations, corporations, and government agencies, Saul shares key secrets on how funders think and what it takes to convince them. Includes tools for nonprofits to learn how to effectively frame, market, and sell their impact Contains step-by-step guidance on how to create leverage with different types of funders Saul is the author of Benchmarking for Nonprofits, selected as the Independent Publishers Association Best Business Book of the Year This groundbreaking book explodes the old paradigm of fundraising as charity and teaches nonprofits how to create leverage through delivering results to those who value them the most.

Author Biography

Jason Saul is one of the nation's leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University's Kellogg School of Management. In 2010, Jason was recognized by Bloomberg Businessweek as one of America's most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey-Bass and Benchmarking for Nonprofits.

Table of Contents

Preface.

Introduction: The End of Fundraising as We Know It.

I Capturing Your Impact: From “What” to “So What?”

1 From Accountability to Value.

2 Measurement.

3 Creating a Product Called Impact.

II Marketing Your Impact: How to Connect Your Value to the Market.

4 New Market Stakeholders.

5 Not All Outcomes Are Created Equal.

6 Social Arbitrage: How to Increase Your Value.

III Selling Your Impact: Creating and Closing Deals in the Social Capital Market.

7 It's Not About You, It's About Them.

8 The Art of the Deal.

9 The Seven Immutable Laws of Selling Your Impact.

Conclusion: Implications of the Social Capital Market.

Epilogue: Frequently Asked Questions.

Notes.

Acknowledgments.

Index.