Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance

by Shefrin, Hersh

• ISBN13: 9780071494731
• ISBN10: 0071494731
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-05-21
• Publisher: McGraw Hill

Summary

The bestselling author ofBeyond Greed and Fearputs behavioral concepts into corporate practicePsychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. InEnding the Management Illusion, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.Shefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.

Author Biography

Hersh Shefrin, Ph.D., holds the Mario L. Belotti Chair in the Department of Finance at the Leavey School of Business at Santa Clara University. One of the pioneers of behavioral finance, he has published scholarly articles in the Journal of Finance, Journal of Financial Economics, Review of Financial Studies, and many other journals. Dr. Shefrin is also the author of Beyond Greed and Fear.

Table of Contents

Preface	p. vii
Psychology and Success	p. 1
Behavioral Intelligence: Best Practices for Raising and Spending Money	p. 31
Behavioral Corporate Finance: Bias Gremlins at Work	p. 73
Accounting: Building a Financially Literate Workforce that Keeps Score	p. 105
Financial Planning: Translating General Strategic Thinking into Concrete Financial Plans	p. 145
Incentives: Choosing Carrots and Sticks	p. 195
Information Sharing: Eyes on the Prize	p. 229
The Whole Ball of Wax: How Psychologically Smart Companies do It	p. 267
Index	p. 317
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