9780470450376

Entrepreneurship, 2nd Edition

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  • ISBN13:

    9780470450376

  • ISBN10:

    0470450371

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 10/1/2010
  • Publisher: Wiley
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List Price: $241.40

Summary

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they'll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to several chapters to provide more relevant views. In addition, updated examples and references are included to provide entrepreneurs with the most useful information.

Table of Contents

The Power of Entrepreneurship
The Entrepreneurial Process
Opportunity Recognition, Shaping, and Reshaping
Understanding Your Business Model and Developing Your Strategy
Entrepreneurial Marketing
Building the Founding Team
The Business Planning Process
Building Your Pro-Forma Financial Statements
Financing Entrepreneurial Ventures Worldwide
Raising Money for Starting and Growing Businesses
Debt and Other Forms of Financing
Legal and Tax Issues
Intellectual Property
Entrepreneurial Growth
Social Entrepreneurship: An Overview
Table of Contents provided by Publisher. All Rights Reserved.

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