9781118582893

Entrepreneurship

by ;
  • ISBN13:

    9781118582893

  • ISBN10:

    1118582896

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2/17/2014
  • Publisher: John Wiley & Sons Inc
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Summary

Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references  provide entrepreneurs with the most useful information.

Table of Contents

Chapter 1 - The Power of Entrepreneurship

Chapter 2 - The Entrepreneurial Process

Chapter 3 - Opportunity, Recognition, Shaping and Reshaping

Chapter 4 - Understanding Your Business Model And Developing Your Strategy

Chapter 5 - Entrepreneurial Marketing

Chapter 6 - Building The Founding Team

Chapter 7 - The Business Planning Process

Chapter 8 - Building Your Pro Forma Financial Statements

Chapter 9 - Facing Entrepreneurial Ventures Worldwide

Chapter 10 - Raising Money For Starting And Growing Businesses

Chapter 11 - Debt And Other Forms Of Financing

Chapter 12 - Legal And Tax Issues, Including Intellectual Property

Chapter 13 - Entrepreneurial Growth

Chapter 14 - Social Entrepreneurship: An Overview

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