CART

(0) items

Entrepreneurship,9780072314069
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Entrepreneurship

by ;
Edition:
5th
ISBN13:

9780072314069

ISBN10:
0072314060
Format:
Hardcover
Pub. Date:
8/1/2001
Publisher(s):
McGraw-Hill Higher Education
List Price: $106.50

Buy New Textbook

Usually Ships in 3-4 Business Days
N9780072314069
$103.84

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $0.01
See Prices

Questions About This Book?

What version or edition is this?
This is the 5th edition with a publication date of 8/1/2001.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Related Products


  • Entrepreneurship
    Entrepreneurship
  • Entrepreneurship
    Entrepreneurship
  • Entrepreneurship
    Entrepreneurship
  • Entrepreneurship with OLC/PowerWeb card
    Entrepreneurship with OLC/PowerWeb card
  • Entrepreneurship with PowerWeb
    Entrepreneurship with PowerWeb




Summary

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .

Table of Contents

PART 1-THE ENTREPRENEURIAL PERSPECTIVE

Chapter 1: The Nature and Importance of Entrepreneurs

Opening Profile: Ted Turner

Chapter 2: The Entrepreneurial and Intrapreneurial Mind

Opening Profile: Ewing Marion Kauffman

Chapter 3: The Individual Entrepreneur

Opening Profile: Lillian Vernon Katz

Chapter 4: International Entrepreneurship Opportunities

Opening Profile: A. Malachi Mixon III

CASES FOR PART I

Case 1-a Rock and Roll Bilge Pump

Case 1-b A. Monroe Lock and Security Systems

Case 1-c Display Products Technology Limited

Case 1-d Michael Flatley, Lord of the Dance?

Case 1-e Heartware International Corporation

PART II- CREATING AND STARTING THE VENTURE

Chapter 5: Creativity and the Business Idea

Opening Profile: Frederick W. Smith

Chapter 6: Legal Issues for the Entrepreneur

Opening Profile: Daniel Schreiber

Chapter 7: The Business Plan

Opening Profile: Martha Stewart

Chapter 8: The Marketing Plan

Opening Profile: Michael S. Dell

Chapter 9: The Financial Plan

Opening Profile: Bill Porter

Chapter 10: The Organizational Plan

Opening Profile: Howard Schultz

CASES FOR PART II

Case II-a Voice Concepts

Case II-b The Beach Carrier

Case II-c Gooey Industries

Case II-d Gourmet to Go

Case II-e Academy Computers Limited

PART III-FINANCING THE NEW VENTURE

Chapter 11: Sources of Capital

Opening Profile: Walt Disney

Chapter 12: Informal Risk Capital and Venture Capital

Opening Profile: David Wetherell

CASES FOR PART III

Case III-a The Winslow Clock Company

Case III-b Airview Mapping Inc.

Case III-c Rug Bug Corporation

Case III-d Nature Bros. Ltd.

PART IV-MANAGING, GROWING, AND ENDING THE NEW VENTURE

Chapter 13: Preparing for the New Venture Launch: Early Management Decisions

Opening Profile: Bryan and Jennifer Maxwell

Chapter 14: Managing Early Growth of the New Venture

Opening Profile: Bill Gross

Chapter 15: New Venture Expansion Strategies and Issues

Opening Profile: Tom Kitchin

Chapter 16: Going Public

Opening Profile: Sam Walton

Chapter 17: Ending the Venture

Opening Profile: Beth Bloom

CASES FOR PART IV

Case IV-a Dual Pane Company

Case IV-b Wizards of the Coast

Case IV-c Wrentham Corporation

Case IV-d Doka Corporation

Case IV-e Executive Furniture Limited



Please wait while the item is added to your cart...