9780072314069

Entrepreneurship

by ;
  • ISBN13:

    9780072314069

  • ISBN10:

    0072314060

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 8/1/2001
  • Publisher: McGraw-Hill Higher Education
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Summary

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .

Table of Contents

PART 1-THE ENTREPRENEURIAL PERSPECTIVE

Chapter 1: The Nature and Importance of Entrepreneurs

Opening Profile: Ted Turner

Chapter 2: The Entrepreneurial and Intrapreneurial Mind

Opening Profile: Ewing Marion Kauffman

Chapter 3: The Individual Entrepreneur

Opening Profile: Lillian Vernon Katz

Chapter 4: International Entrepreneurship Opportunities

Opening Profile: A. Malachi Mixon III

CASES FOR PART I

Case 1-a Rock and Roll Bilge Pump

Case 1-b A. Monroe Lock and Security Systems

Case 1-c Display Products Technology Limited

Case 1-d Michael Flatley, Lord of the Dance?

Case 1-e Heartware International Corporation

PART II- CREATING AND STARTING THE VENTURE

Chapter 5: Creativity and the Business Idea

Opening Profile: Frederick W. Smith

Chapter 6: Legal Issues for the Entrepreneur

Opening Profile: Daniel Schreiber

Chapter 7: The Business Plan

Opening Profile: Martha Stewart

Chapter 8: The Marketing Plan

Opening Profile: Michael S. Dell

Chapter 9: The Financial Plan

Opening Profile: Bill Porter

Chapter 10: The Organizational Plan

Opening Profile: Howard Schultz

CASES FOR PART II

Case II-a Voice Concepts

Case II-b The Beach Carrier

Case II-c Gooey Industries

Case II-d Gourmet to Go

Case II-e Academy Computers Limited

PART III-FINANCING THE NEW VENTURE

Chapter 11: Sources of Capital

Opening Profile: Walt Disney

Chapter 12: Informal Risk Capital and Venture Capital

Opening Profile: David Wetherell

CASES FOR PART III

Case III-a The Winslow Clock Company

Case III-b Airview Mapping Inc.

Case III-c Rug Bug Corporation

Case III-d Nature Bros. Ltd.

PART IV-MANAGING, GROWING, AND ENDING THE NEW VENTURE

Chapter 13: Preparing for the New Venture Launch: Early Management Decisions

Opening Profile: Bryan and Jennifer Maxwell

Chapter 14: Managing Early Growth of the New Venture

Opening Profile: Bill Gross

Chapter 15: New Venture Expansion Strategies and Issues

Opening Profile: Tom Kitchin

Chapter 16: Going Public

Opening Profile: Sam Walton

Chapter 17: Ending the Venture

Opening Profile: Beth Bloom

CASES FOR PART IV

Case IV-a Dual Pane Company

Case IV-b Wizards of the Coast

Case IV-c Wrentham Corporation

Case IV-d Doka Corporation

Case IV-e Executive Furniture Limited

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