This is the 5th edition with a publication date of 8/1/2001.
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
Entrepreneurship with OLC/PowerWeb card
Entrepreneurship with PowerWeb
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.. . The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice. .
Table of Contents
PART 1-THE ENTREPRENEURIAL PERSPECTIVE
Chapter 1: The Nature and Importance of Entrepreneurs
Opening Profile: Ted Turner
Chapter 2: The Entrepreneurial and Intrapreneurial Mind
Opening Profile: Ewing Marion Kauffman
Chapter 3: The Individual Entrepreneur
Opening Profile: Lillian Vernon Katz
Chapter 4: International Entrepreneurship Opportunities
Opening Profile: A. Malachi Mixon III
CASES FOR PART I
Case 1-a Rock and Roll Bilge Pump
Case 1-b A. Monroe Lock and Security Systems
Case 1-c Display Products Technology Limited
Case 1-d Michael Flatley, Lord of the Dance?
Case 1-e Heartware International Corporation
PART II- CREATING AND STARTING THE VENTURE
Chapter 5: Creativity and the Business Idea
Opening Profile: Frederick W. Smith
Chapter 6: Legal Issues for the Entrepreneur
Opening Profile: Daniel Schreiber
Chapter 7: The Business Plan
Opening Profile: Martha Stewart
Chapter 8: The Marketing Plan
Opening Profile: Michael S. Dell
Chapter 9: The Financial Plan
Opening Profile: Bill Porter
Chapter 10: The Organizational Plan
Opening Profile: Howard Schultz
CASES FOR PART II
Case II-a Voice Concepts
Case II-b The Beach Carrier
Case II-c Gooey Industries
Case II-d Gourmet to Go
Case II-e Academy Computers Limited
PART III-FINANCING THE NEW VENTURE
Chapter 11: Sources of Capital
Opening Profile: Walt Disney
Chapter 12: Informal Risk Capital and Venture Capital
Opening Profile: David Wetherell
CASES FOR PART III
Case III-a The Winslow Clock Company
Case III-b Airview Mapping Inc.
Case III-c Rug Bug Corporation
Case III-d Nature Bros. Ltd.
PART IV-MANAGING, GROWING, AND ENDING THE NEW VENTURE
Chapter 13: Preparing for the New Venture Launch: Early Management Decisions
Opening Profile: Bryan and Jennifer Maxwell
Chapter 14: Managing Early Growth of the New Venture
Opening Profile: Bill Gross
Chapter 15: New Venture Expansion Strategies and Issues