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This is the 7th edition with a publication date of 10/6/2006.
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Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Table of Contents
|The Entrepreneurial Perspective|
|The Nature and Importance of Entrepreneurship|
|The Entrepreneurial Mind-Set|
|Entrepreneurial Intentions and Corporate Entrepreneurship|
|International Entrepreneurship Opportunities|
|Creating and Starting the Venture|
|Creativity, the Business Idea, and Opportunity Analysis|
|Intellectual Property and Other Legal Issues for the Entrepreneur|
|The Business Plan: Creating and Starting the Venture|
|The Marketing Plan|
|The Organizational Plan|
|The Financial Plan|
|Financing the New Venture|
|Sources of Capital|
|Informal Risk Capital, Venture Capital, and Going Public|
|Managing, Growing, and Ending the New Venture|
|Entrepreneurial Strategy: Generating and Exploiting New Entries|
|Strategies for Growth and Managing the Implications of Growth|
|Accessing Resources for Growth from External Sources|
|Ending the Venture|
|Table of Contents provided by Publisher. All Rights Reserved.|