9780073530321

Entrepreneurship

by ; ;
  • ISBN13:

    9780073530321

  • ISBN10:

    0073530328

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 11/19/2009
  • Publisher: McGraw-Hill/Irwin
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Summary

The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Table of Contents

The Entrepreneurial Perspective
Entrepreneurship and the Entrepreneurial Mind-Set
Entrepreneurial Intentions and Corporate Entrepreneurship
Entrepreneurial Strategy: Generating and Exploiting New Entries
From Idea to Opportunity
Creativity and the Business Idea
Identifying and Analyzing Domestic and International Opportunities
Intellectual Property and Other Legal Issues for the Entrepreneur
From the Opportunity to the Business Plan
The Business Plan: Creating and Starting the Venture
The Marketing Plan
The Organizational Plan
The Financial Plan
From the Business Plan to Funding the Venture
Sources of Capital
Informal Risk Capital, Venture Capital, and Going Public
From Funding the Venture to Launching, Growing and Ending the New Venture
Strategies for Growth and Managing the Implication of Growth
Accessing Resources for Growth from External Sources
Succession Planning and Strategies for Harvesting and Ending the Venture
Cases
Table of Contents provided by Publisher. All Rights Reserved.

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