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What version or edition is this?
This is the 8th edition with a publication date of 11/19/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Table of Contents
|The Entrepreneurial Perspective|
|Entrepreneurship and the Entrepreneurial Mind-Set|
|Entrepreneurial Intentions and Corporate Entrepreneurship|
|Entrepreneurial Strategy: Generating and Exploiting New Entries|
|From Idea to Opportunity|
|Creativity and the Business Idea|
|Identifying and Analyzing Domestic and International Opportunities|
|Intellectual Property and Other Legal Issues for the Entrepreneur|
|From the Opportunity to the Business Plan|
|The Business Plan: Creating and Starting the Venture|
|The Marketing Plan|
|The Organizational Plan|
|The Financial Plan|
|From the Business Plan to Funding the Venture|
|Sources of Capital|
|Informal Risk Capital, Venture Capital, and Going Public|
|From Funding the Venture to Launching, Growing and Ending the New Venture|
|Strategies for Growth and Managing the Implication of Growth|
|Accessing Resources for Growth from External Sources|
|Succession Planning and Strategies for Harvesting and Ending the Venture|
|Table of Contents provided by Publisher. All Rights Reserved.|