9780078029196

Entrepreneurship

by ; ;
  • ISBN13:

    9780078029196

  • ISBN10:

    0078029198

  • Edition: 9th
  • Format: Hardcover
  • Copyright: 9/27/2012
  • Publisher: McGraw-Hill Education
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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

The 9th Edition of Entrepreneurship , by Robert Hisrich, Michael Peters and Dean Shepherdhas been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Table of Contents

Part I: The Entrepreneurial Perspective

1. Entrepreneurship and the Entrepreneurial Mind-Set

2. Entrepreneurial Intentions and Corporate Entrepreneurship

3. Entrepreneurial Strategy: Generating and Exploiting New Entries

Part II: From Idea to Opportunity

4. Creativity and the Business Idea

5. Identifying and Analyzing Domestic and International Opportunities

6. Intellectual Property and Other Legal Issues for the Entrepreneur

Part III: From the Opportunity to the Business Plan

7. The Business Plan: Creating and Starting the Venture

8. The Marketing Plan

9. The Organizational Plan

10. The Financial Plan

Part IV: From the Business Plan to Funding the Venture

11. Sources of Capital

12. Informal Risk Capital, Venture Capital, and Going Public

Part V: From Funding the Venture to Launching, Growing and Ending the New Venture

13. Strategies for Growth and Managing the Implication of Growth

14. Accessing Resources for Growth from External Sources

15. Succession Planning and Strategies for Harvesting and Ending the Venture

Part VI: Cases

Case 1 – Turner Test Prep Co.

Case 2 – Jim Boothe, Inventor

Case 3 – A. Monroe Lock and Security Systems

Case 4 – Beijing Sammies

Case 5 – Intelligent Leisure Solutions

Case 6 – The Beach Carrier

Case 7 – Gourmet to Go

Case 8 A – Intervela D.o.o. Kooper - Victory Sailmakers

Case 8 B – Intervela Victory Sailmakers

Case 9 - The Gril-Kleen Corporation

Case 10 – Masi Technology

Case 11 – NeoMed Technologies

Case 12 – Mayu LLC

Case 13 – Nature Bros. Ltd.

Case 14 – Amy's Bread

Case 15 – Supply Dynamics

Case 16 – Datavantage Corporation

Case 17 – Tire Valet: A Mobile Tire Company

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