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Entrepreneurship: A Contemporary Approach,9780030245947
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Entrepreneurship: A Contemporary Approach

by ;
Edition:
4th
ISBN13:

9780030245947

ISBN10:
003024594X
Format:
Paperback
Pub. Date:
9/10/1997
Publisher(s):
South-Western College Pub
List Price: $188.00
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Summary

Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

Table of Contents

PART 1 The Contemporary World of Entrepreneurship 3(92)
Chapter 1 The Entrepreneurial Revolution
4(25)
Chapter 2 Entrepreneurship: An Evolving Concept
29(24)
Chapter 3 Intrapreneurship: Developing Entrepreneurship in the Corporation
53(42)
Entrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid
83(12)
PART 2 The Entrepreneurial Perspective 95(96)
Chapter 4 Understanding the Entrepreneurial Perspective in Individuals
96(25)
Chapter 5 Developing Creativity and Understanding Innovation
121(26)
Chapter 6 Ethical and Social Responsibility Challenges for Entrepreneurs
147(44)
Entrepreneurial Case Analysis: "Sportin' Life": A Minority Entrepreneur's Creation
174(17)
PART 3 Developing the Entrepreneurial Plan 191(162)
Chapter 7 Environmental Assessment: Preparation for a New Venture
192(29)
Chapter 8 Marketing Research for New Ventures
221(33)
Chapter 9 Financial Preparation for Entrepreneurial Ventures
254(33)
Chapter 10 Developing an Effective Business Plan
287(29)
Entrepreneurial Case Analysis: The Roaring '20s Museum
316(37)
PART 4 Initiating Entreneurial Ventures 353(110)
Chapter 11 Assessment and Evaluation of Entrepreneurial Opportunities
354(27)
Chapter 12 Structuring the New Business Venture
381(24)
Chapter 13 Legal Issues Related to Emerging Ventures
405(23)
Chapter 14 Sources of Capital Formation for Entrepreneurs
428(35)
Entrepreneurial Case Analysis: The Playboy Emblem: A Case of Trademark Infringement
457(6)
PART 5 Growth and Development of Entrepreneurial Ventures 463(102)
Chapter 15 Strategic Planning for Emerging Ventures
464(27)
Chapter 16 Managing Entrepreneurial Growth
491(29)
Chapter 17 Global Opportunities for Entrepreneurs
520(45)
Entrepreneurial Case Analysis's "Little Giants"
552(13)
PART 6 Contemporary Challenges in Entrepreneurship 565
Chapter 18 Valuation of Business Ventures
566(27)
Chapter 19 Management Succession and Continuity: A Family Business Perspective
593(25)
Chapter 20 Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs
618
Entrepreneurial Case Analysis: Emge Packing Company, Inc
649


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