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Entrepreneurship : A Contemporary Approach,9780030196041
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Entrepreneurship : A Contemporary Approach

by
Edition:
5th
ISBN13:

9780030196041

ISBN10:
0030196043
Media:
Paperback
Pub. Date:
9/1/2000
Publisher(s):
South-Western College Pub
List Price: $200.00
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Customer Reviews

Older edition, I read for the fun of it  September 7, 2010
by


This book is an excellent introduction to the subject of entrepreneurship. It is a well-researched overview. It debunks a lot of misconceptions that get a lot of media attention (such as the inflated numbers surrounding how many startups fail - don't believe the exaggerated 'death toll' of startups in the news; most don't "fail" - they are sold or closed because the entrepreneur is moving on to other projects). Enjoyable read, even if it is a textbook.






Entrepreneurship : A Contemporary Approach: 5 out of 5 stars based on 1 user reviews.

Summary

This market leader was the first of its kind to cover entrepreneurship in one entire text. Its practical step-by-step approach helps develop entrepreneurial skills. The revision of this successful text features the Internet and a chapter on "Quality and the Human Factor," as well as current management themes that will keep the text at the forefront of the market.

Table of Contents

PART 1 THE CONTEMPORARY WORLD OF ENTREPRENEURSHIP 1(90)
The Entrepreneurial Revolution
3(24)
Entrepreneurship: An Evolving Concept
27(23)
Intrapreneurship: Developing Corporate Entrepreneurship
50(41)
Entrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid
80(11)
PART 2 THE ENTREPRENEURIAL PERSPECTIVE 91(96)
Understanding the Entrepreneurial Perspective in Individuals
93(26)
Developing Creativity and Understanding Innovation
119(26)
Ethical and Social Responsibility Challenges for Entrepreneurs
145(42)
Entrepreneurial Case Analysis: ``Sportin' Life'': A Minority Entrepreneur's Creation
171(16)
PART 3 DEVELOPING THE ENTREPRENEURIAL PLAN 187(164)
Environmental Assessment: Preparation for a New Venture
189(31)
Marketing Research for New Ventures
220(33)
Financial Preparation for Entrepreneurial Ventures
253(32)
Developing an Effective Business Plan
285(66)
Entrepreneurial Case Analysis: The Roaring `20s Museum
315(36)
PART 4 INITIATING ENTREPRENEURIAL VENTURES 351(114)
Assessment and Evaluation of Entrepreneurial Opportunities
353(27)
Legal Structures for New Business Ventures
380(25)
Legal Issues Related to Emerging Ventures
405(22)
Sources of Capital for Entrepreneurs
427(38)
Entrepreneurial Case Analysis: The Playboy Emblem: A Case of Trademark Infringement
459(6)
PART 5 GROWTH AND DEVELOPMENT OF ENTREPRENEURIAL VENTURES 465(98)
Strategic Planning for Emerging Ventures
467(26)
Managing Entrepreneurial Growth
493(30)
Global Opportunities for Entrepreneurs
523(40)
Entrepreneurial Case Analysis: Acordia's ``Little Giants''
553(10)
PART 6 CONTEMPORARY CHALLENGES IN ENTREPRENEURSHIP 563(132)
Valuation of Business Ventures
565(27)
Management Succession and Continuity: A Family Business Perspective
592(25)
Minority Entrepreneurship
617(25)
Total Quality and the Human Factor: Continuous Challenges for Entrepreneurs
642(53)
Entrepreneurial Case Analysis: Emge Packing Company, Inc.
675(20)
Glossary 695(15)
Credits 710(6)
Name Index 716(6)
Subject Index 722


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