Entrepreneurship: Ideas in Action - Text

by Greene, Cynthia L.

• ISBN13: 9780538682688
• ISBN10: 053868268X
• Edition: 1st
• Format: Hardcover
• Copyright: 1999-05-14
• Publisher: South-Western Educational Pub

Summary

Entrepreneurship: Ideas in Action takes students step-by-step through the entire process of running their own businesses. Creating a business plan is covered extensively, with a complete chapter plus a business plan project in every chapter. Numerous examples throughout the text put chapter content in a real-world context. Each chapter is organized into lessons, making the text easy to use in all classroom environments. Loaded with activities, individual and group projects, and reinforcement opportunities, this text will get your students ready to launch their business ideas.

Table of Contents

Should You Become an Entrepreneur?	2	(20)
Build a Business Delia's Dilemma	3	(1)
Entrepreneurs: Present and Past	4	(5)
Is Entrepreneurship Right for You?	9	(5)
Identify Business Opportunities and Set Goals	14	(8)
What Went Wrong? Be Sharp or Fall Flat	16
Entrepreneurial Timeline The First Woman Millionaire	6	(12)
Chapter Review	18	(3)
This Is Your Business Project	21	(1)
What Skills Do Entrepreneurs Need?	22	(26)
Build a Business The Custom Car Center	23	(1)
Communication Skills	24	(6)
Math Skills	30	(8)
Problem-Solving Skills	38	(10)
What Went Wrong? Let's Be Perfectly Franc	32	(9)
Entrepreneurial Timeline Small Engines, Huge Profits	41	(3)
Chapter Review	44	(3)
This Is Your Business Project	47	(1)
Entrepreneurs in a Market Economy	48	(20)
Build a Business Darrell's Digs	49	(1)
What Is an Economy?	50	(5)
The Concept of Cost	55	(4)
Government in a Market Economy	59	(9)
What Went Wrong? The Case of the Failed Ice Cream Shop	62
Entrepreneurial Timeline Making Money in Colonial America	51	(13)
Chapter Review	64	(3)
This Is Your Business Project	67	(1)
Select a Type of Ownership	68	(24)
Build a Business The Pastry Shop	69	(1)
Run an Existing Business	70	(5)
Own a Franchise or Start a Business	75	(7)
Choose the Legal Form of Your Business	82	(10)
What Went Wrong? With a Friend Like This	73	(3)
Entrepreneurial Timeline Stop the Presses!	76	(12)
Chapter Review	88	(3)
This is Your Business Project	91	(1)
Develop a Business Plan	92	(22)
Build a Business The Importance of a Plan	93	(1)
Why Do You Need a Business Plan?	94	(4)
What Goes into a Business Plan?	98	(5)
Create an Effective Business Plan	103	(11)
What Went Wrong? Pop Goes the Planning	104
Entrepreneurial Timeline British Business in the 18th and 19th Centuries	96	(14)
Chapter Review	110	(3)
This Is Your Business Project	113	(1)
Identify and Meet a Market Need	114	(22)
Build a Business Cheryl's Day Spa	115	(1)
The Value of Market Research	116	(6)
How to Perform Market Research	122	(5)
Identify Your Competition	127	(9)
What Went Wrong? Price Wars	125	(3)
Entrepreneurial Timeline Vegetables Are Good for You	128	(4)
Chapter Review	132	(3)
This Is Your Business Project	135	(1)
Finance, Protect, and Insure Your Business	136	(28)
Build a Business One Day at a Time	137	(1)
Put Together a Financial Plan	138	(8)
Obtain Financing for Your Business	146	(7)
Theft Proof Your Business	153	(4)
Insure Your Business	157	(7)
What Went Wrong? Things Change	144	(10)
Entrepreneurial Timeline Airing Good Business Practices	154	(6)
Chapter Review	160	(3)
This Is Your Business Project	163	(1)
Choose Your Location and Set Up for Business	164	(24)
Build a Business Expanding and Moving	165	(1)
Choose a Retail Business Location	166	(5)
Choose a Location for a Non-Retail Business	171	(3)
Obtain Space and Design the Physical Layout	174	(6)
Purchase Equipment, Supplies, and Inventory	180	(8)
What Went Wrong? Right Space, Wrong Place	175	(7)
Entrepreneurial Timeline An Electrical Career (In More Ways than One)	182	(2)
Chapter Review	184	(3)
This Is Your Business Project	187	(1)
Market Your Business	188	(24)
Build a Business Mixing Up the School Store	189	(1)
The Marketing Mix---Product, Distribution, Price	190	(6)
The Marketing Mix---Promotion	196	(8)
Set Marketing Goals	204	(8)
What Went Wrong? Toothless in Seattle	202	(4)
Entrepreneurial Timeline A Business with Automatic Gains	206	(2)
Chapter Review	208	(3)
This Is Your Business Project	211	(1)
Hire and Manage a Staff	212	(24)
Build a Business The Frazzled Photographer	213	(1)
Hire Employees	214	(7)
Create a Compensation Package	221	(4)
Manage Your Staff	225	(11)
What Went Wrong? Who Do You Trust?	226
Entrepreneurial Timeline A Pattern for Good Business	218	(14)
Chapter Review	232	(3)
This Is Your Business Project	235	(1)
Record Keeping and Accounting	236	(20)
Build a Business CDs and Records	237	(1)
Set Up a Record Keeping System	238	(6)
Understand Basic Accounting	244	(4)
Track Your Inventory	248	(8)
What Went Wrong? All Your Eggs in One Basket	242	(4)
Entrepreneurial Timeline An Empire Built on Soap and Candles	246	(6)
Chapter Review	252	(3)
This Is Your Business Project	255	(1)
Financial Management	256	(20)
Build a Business Financing and Web Pages	257	(1)
Manage Your Cash Flow	258	(4)
Analyze Your Financial Performance	262	(6)
Hire Experts	268	(8)
What Went Wrong? That Takes the Cake	270
Entrepreneurial Timeline More Than Gold in California	265	(7)
Chapter Review	272	(3)
This Is Your Business Project	275	(1)
Use Technology	276	(20)
Build a Business Getting Up to Date	277	(1)
Technology and Your Business	278	(6)
Learn about the Internet	284	(5)
Purchase Technology	289	(7)
What Went Wrong? Ice-Cold	281	(5)
Entrepreneurial Timeline From Computers to Clothing	286	(6)
Chapter Review	292	(3)
This Is Your Business Project	295	(1)
Meet Your Legal, Ethical, and Social Obligations	296	(22)
Build a Business Reasons for Regulations	297	(1)
Understand Your Legal Requirements	298	(7)
Ethical Issues in Business	305	(4)
Meet Your Social Responsibilities	309	(9)
What Went Wrong? Modern Day Pirates?	307	(3)
Entrepreneurial Timeline A Beautiful Empire	310	(4)
Chapter Review	314	(3)
This Is Your Business Project	317	(1)
Growth in Today's Marketplace	318	(20)
Build a Business Gavin's Business Grows	319	(1)
Develop a Strategy for Growth	320	(4)
Global Trends and Opportunities	324	(6)
Culture and Business	330	(8)
What Went Wrong? Make--Up Test	331
Entrepreneurial Timeline Music to His Ears	322	(12)
Chapter Review	334	(3)
This Is Your Business Project	337	(1)
Glossary	338	(5)
Index	343	(13)
Photo Credits	356