9780324323412

Entrepreneurship (with InfoTrac)

by ;
  • ISBN13:

    9780324323412

  • ISBN10:

    0324323417

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 4/3/2006
  • Publisher: South-Western College Pub
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List Price: $345.99

Summary

Learn how to be a successful entrepreneur with ENTREPRENEURSHIP! Presenting the most current thinking in this explosive field, this entrepreneurship text provides you with a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful analytical skills. Cases found throughout the text present the venture creations or managerial ideas confronted by real-world companies.

Table of Contents

Entrepreneurship in the Twenty First Century
The Revolutionary Impact of Entrepreneurship
The Evolutionary Development of Entrepreneurship
Corporate Entrepreneurship: Developing the Entrepreneurial Mindset in Organizations
The Entrepreneurial Perspective
The Entrepreneurial Mindset in Individuals
Creativity and Innovation
Entrepreneurial Ethics
Developing the Entrepreneurial Plan
Assessment of Entrepreneurial Opportunities
Environmental Assessment of Entrepreneurial Ventures
Marketing Research for Entrepreneurial Ventures
Financial Preparation for Entrepreneurial Ventures
Developing an Effective Business Plan
Initiating Entrepreneurial Ventures
Legal Structures for Entrepreneurial Ventures
Legal Issues Impacting Entrepreneurial Ventures
Sources of Capital for Entrepreneurial Ventures
Growth and Development Of Entrepreneurial Ventures
Strategic Planning for Emerging Ventures
Managing Entrepreneurial Growth
Valuation of Entrepreneurial Ventures
Harvesting the Entrepreneurial Venture
Table of Contents provided by Publisher. All Rights Reserved.

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