9781452257211

Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures

by
  • ISBN13:

    9781452257211

  • ISBN10:

    1452257213

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2013-01-04
  • Publisher: SAGE Publications, Inc

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Structured around the idea that innovation is at the core of successful entrepreneurship, Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea. Using a strategic approach to venture creation, the authors discuss industry dynamics, explore the elements of venture creation and the mechanics of implementation, and teach students how to write an effective business plan. To connect theory with practice, the book concludes with several compelling case studies from the real world, illustrating the application of ideas presented.

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