9780072536201

Entrepreneurship with PowerWeb

by ;
  • ISBN13:

    9780072536201

  • ISBN10:

    0072536209

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 11/8/2001
  • Publisher: McGraw-Hill/Irwin
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List Price: $146.65

Summary

Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

Table of Contents

PART I THE ENTREPRENEURIAL PERSPECTIVE 1(163)
The Nature and Importance of Entrepreneurs
2(34)
The Entrepreneurial and Intrapreneurial Mind
36(26)
The Individual Entrepreneur
62(24)
International Entrepreneurship Opportunities
86(77)
PART II CREATING AND STARTING THE VENTURE 163(198)
Creativity and the Business Idea
164(30)
Legal Issues for the Entrepreneur
194(26)
The Business Plan: Creating and Starting the Venture
220(32)
The Marketing Plan
252(32)
The Financial Plan
284(20)
The Organizational Plan
304(57)
PART III FINANCING THE NEW VENTURE 361(106)
Sources of Capital
362(24)
Informal Risk Capital and Venture Capital
386(81)
PART IV MANAGING, GROWING, AND ENDING THE NEW VENTURE 467(1)
Preparing for the New Venture Launch: Early Management Decisions
468(30)
Managing Early Growth of the New Venture
498(26)
New Venture Expansion Strategies and Issues
524(34)
Going Public
558(24)
Ending the Venture
582

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