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Entrepreneurship : A Process Perspective
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Table of Contents
|Entrepreneurship: Who, What, Why|
|Entrepreneurship: A Field, An Activity-- And a Way of Life|
|Entrepreneurial Activities: Their Origins, Forms, and Suitability for New Ventures|
|Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition|
|Assembling The Resources|
|What Entrepreneurs Needs to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors and Government|
|Assembling the Team: Acquiring and Utilizing Essential Human Capital|
|Financial Resources for New Ventures: How to Get Them, How to Manage Them|
|Writing an Effective Business Plan: Building a Roadmap to Success|
|Launching The New Venture|
|Legal Issues Relating to New Ventures ? At Start-up and Afterward|
|Marketing in a New Venture|
|Strategy: Planning for Competitive Advantage|
|Running The Business: Building Lasting Success|
|Preparing for and Attaining Growth: Strategies for Building Lasting Success|
|Managing New Ventures for Growth|
|Harvesting The Rewards|
|Exit Strategies for Entrepreneurs: The Concluding Act|
|Appendix: Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices|
|Table of Contents provided by Publisher. All Rights Reserved.|