Entrepreneurship : A Process Perspective

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2/13/2007
  • Publisher: Cengage Learning
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Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs--including intellectual property considerations--and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications--including a case written specifically for each chapter--giving students experience putting text concepts into real-world action.

Table of Contents

Entrepreneurship: Who, What, Why
Entrepreneurship: A Field, An Activity-- And a Way of Life
Entrepreneurial Activities: Their Origins, Forms, and Suitability for New Ventures
Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition
Assembling The Resources
What Entrepreneurs Needs to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors and Government
Assembling the Team: Acquiring and Utilizing Essential Human Capital
Financial Resources for New Ventures: How to Get Them, How to Manage Them
Writing an Effective Business Plan: Building a Roadmap to Success
Launching The New Venture
Legal Issues Relating to New Ventures ? At Start-up and Afterward
Marketing in a New Venture
Strategy: Planning for Competitive Advantage
Running The Business: Building Lasting Success
Preparing for and Attaining Growth: Strategies for Building Lasting Success
Managing New Ventures for Growth
Harvesting The Rewards
Exit Strategies for Entrepreneurs: The Concluding Act
Appendix: Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices
Name Index.
Table of Contents provided by Publisher. All Rights Reserved.

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