9780073403113

Entrepreneurship: A Small Business Approach

by ;
  • ISBN13:

    9780073403113

  • ISBN10:

    0073403113

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/22/2010
  • Publisher: MCGRAW-HILL
  • View Upgraded Edition

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $5.25
    Check/Direct Deposit: $5.00
List Price: $147.15 Save up to $136.42
  • Rent Book $10.73
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    HURRY! ONLY 1 COPY IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Entrepreneurship: A Small Business Approachtakes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research,Entrepreneurshipprovides students with the necessary foundation to design, start, and manage a small business.

Table of Contents

Laying the Groundwork for Small Business
Introduction
Individuals and Small Business Start-Ups
Business Idea Generation and Initial Evaluation
Due Diligence on The Business Idea
External Analysis
Business Mission and Strategy
Analyzing Cash Flow and Other Financial Information
Establishing the Business
Establishing the Legal Foundation
Establishing Operations
Financing and Accounting
Building the Business
Human Resource Management
Marketing
Financial Analysis
Other Issues
Exit/Harvest/Turnaround
Franchising and Purchasing an Existing Business
Appendix
Glossary
References
Credits
Index
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review