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Entrepreneurship : A Small Business Approach,9780073403113
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Entrepreneurship : A Small Business Approach

by ;
Edition:
1st
ISBN13:

9780073403113

ISBN10:
0073403113
Format:
Paperback
Pub. Date:
1/22/2010
Publisher(s):
McGraw-Hill/Irwin
List Price: $130.28

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Summary

Entrepreneurship: A Small Business Approachtakes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research,Entrepreneurshipprovides students with the necessary foundation to design, start, and manage a small business.

Table of Contents

Laying the Groundwork for Small Business
Introduction
Individuals and Small Business Start-Ups
Business Idea Generation and Initial Evaluation
Due Diligence on The Business Idea
External Analysis
Business Mission and Strategy
Analyzing Cash Flow and Other Financial Information
Establishing the Business
Establishing the Legal Foundation
Establishing Operations
Financing and Accounting
Building the Business
Human Resource Management
Marketing
Financial Analysis
Other Issues
Exit/Harvest/Turnaround
Franchising and Purchasing an Existing Business
Appendix
Glossary
References
Credits
Index
Table of Contents provided by Publisher. All Rights Reserved.


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