9780135030318

Entrepreneurship and Small Business Management

by ;
  • ISBN13:

    9780135030318

  • ISBN10:

    0135030315

  • Edition: 1st
  • Format: Paperback
  • Copyright: 12/28/2010
  • Publisher: Prentice Hall
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Summary

Written by award-winning experts, Steve Mariotti and Caroline Glackin,Entrepreneurship and Small Business Management presents difficult economic, financial and business concepts in a manner easily understood by a variety of students. Based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture-from concept through implementation to harvesting to replication. Filled with examples from a broad range of careers, it moves further into the entrepreneurial process-discussing the business plan and also the details of managing and growing a small business.

Table of Contents

UNIT 1 What Business Do You Want to Start?

1.       Entrepreneurs Recognize Opportunities

2.       Franchising

3.       Finding Opportunity in an Existing Business

4.       The Business Plan: Road Map to Success

Unit 1 Case Study: FastSigns

 

UNIT 2 Who Are Your Customers?

5.      Creating Business from Opportunity

6.      Exploring Your Market

Unit 2 Case Study: Nicole Miller Ltd.

 

UNIT 3 Integrated Marketing

7.      Developing the Right Marketing Mix and Plan

8.      Pricing and Credit Strategies

9.      Integrated Marketing Communications

10.  Marketing Globally

11.  Smart Selling and Effective Customer Service

Unit 3 Case Study: Ken Done Galleries

 

UNIT 4 Finding, Securing, and Managing Financial Resources

12.  Understanding and Managing Start-Up, Fixed, and Variable Costs

13.  Using Financial Statements to Guide a Business

14.  Cash Flow and Taxes

15.  Financing Strategy: Debt, Equity, or Both?

Unit 4 Case Study: Bridgecreek Development

 

UNIT 5 Operating a Small Business Effectively

16.  Addressing Legal Issues and Managing Risk

17.  Operating for Success

18.   Location, Facilities and Layout

19.  Human Resources and Management

Unit 5 Case Study: Mo’s Chowder

 

UNIT 6 Leadership, Ethics, and Exits

20.  Leadership and Ethical Practices

21.  Franchising, Licensing, and Harvesting: Cashing in the Brand

Unit 6 Case Study: Avocent

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