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Entrepreneurship: Starting and Operating a Small Business w/ BizBuilder CD & Business Plan Pro Pkg.,9780132223690
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Entrepreneurship: Starting and Operating a Small Business w/ BizBuilder CD & Business Plan Pro Pkg.



Pub. Date:
Prentice Hall


Written by an award-winning expert,Entrepreneurship: Starting and Operating A Small Business, First Edition,demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This book is based on a proven curriculum from the National Foundation for Teaching Entrepreneurship (NFTE) and draws from Steve Mariottirs"s 25 years of entrepreneurial teaching experience. Clear and energetic, it is supported by two business plan building software packages; BizBuilderandBusiness Plan Pro. Yours"ll begin building your business plan beginning in chapter 1! In a step by step process learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.What Business Do You Want to Start?, Who Are Your Customers? (And Why Should They Buy From You?), How To Track Costs and Find Financing, Operating a Small Business Effectively, What You Need to Know to Grow.For those wishing to develop a strong business plan to start their own business, or anyone who finds an entrepreneurial spirit helpful in their work life.

Table of Contents

What Business Do You Want to Start?
Entrepreneurs Recognize Opportunities
Create Business From Opportunity: The Economics of One Unit
Business Plan Section
Who Are Your Customers? (And Why Should They Buy From You?)
What Is Marketing? Analyzing Customers And Your Market
Developing The Right Marketing Mix
Smart Selling And Effective Customer Service
Business Plan Section
Show Me The Money!: How To Track Costs and Find Financing
Tracking Fixed and Variable Costs
Using An Income Statement To Guide A Business
Financing Strategy: Borrow Debt or Sell Equity?
Cash Flow: The Lifeblood Of A Business
Business Plan Section
Operating a Small Business Effectively
Choosing Legal Structures And Distribution Channels
Effective Leadership: Managing Resources And Employees
Business Plan Section
What You Need to Know to Grow
Raising Capital: Tracking Debt And Equity On The Balance Sheet
Replication And Harvesting: Cashing In On Your Brand
Investing For a Secure Future
Business Plan Section
100 Business Ideas
Math for Entrepreneurs
Resources for Entrepreneurs
Accounting Journal Distribution Guide
Sample Student Business Plan
Using the BizBuilder CD
Using Business Plan Pro
Business Plan for Venture Magazine
Table of Contents provided by Publisher. All Rights Reserved.

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